Minnesota

Betty Danger's 2016 Kick-0ff event!

Thanks to everyone that came to Betty Danger's County Club on Crack for the 2016 SEGD Kick-0ff event!

We will be compiling all ideas and suggestions that were gathered, and try to incorporate as many of them as we can!

It was excellent to see so many familiar faces & new faces alike!

Special thanks to Brent Schoonover for sharing his project insight on creating the one-of-a-kind Betty Danger's logo.

We hope you bundled up and got to ride the ferris wheel, take some fun pics & make some new memories!

Thanks again for a successful event!

Travis Wood

Travis Woods is a senior exhibit designer at Split Rock Studios in St. Paul, MN.

Travis Woods designs immersive and interactive environments that inspire a sense of wonder. He incorporates a mixture of sensory experiences including tactiles, interactives, dioramas, murals, graphics, and media. His understanding of design and manufacturing techniques results in durable yet awe-inspiring products, receiving three national awards for exhibit excellence.

St. Paul, MN

Olson Environmental Graphics

Olson Environmental Graphics

Play at Work: Olson

At advertising agency Olson, creativity and connection are what it’s all about. When the rapidly expanding firm secured 125,000 square feet in Minneapolis’s historic Ford Center building, they asked Gensler’s Brand Design team to focus on connections central to the firm’s philosophies and success. They also wanted the building’s industrial character to shine through.

Digital Wayfinding

The Smithsonian National Museum of Natural History

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.

Aveda Retail Prototype

Merit Award
Aveda Retail Prototype, Gensler

The challenge of designing a retail prototype for Aveda was capturing the passion of Aveda's business: that the mind, body, and spirit are inextricably linked, and that what you put on your body impacts how you feel and how you perform. The designers approached the conceptual design of the store as weaving an interactive story about Aveda, its mission, and its products, and creating a customer experience that educates and engages. The focus of the store is on experience, on providing customers with the opportunity to touch and test the Aveda products.

Gensler

Federal Reserve Interpretive Plaques

Merit Award
Federal Reserve Interpretive Plaques, Federal Reserve Bank, HOK

Five 65-inch bronze plaques interpret the settlement of Minneapolis Gateway District at five periods in history. The Minnesota Historical Society, HOK Architects, McGough Construction, and the Federal Reserve Bank provided input for the project. Gruppo coordinated all participants, interpreted design intent, scale, treatments and methods for completion. The biggest challenge was to focus all groups on a workable plan, then execute the approved plan by coordinating a disparate group of disciplines.

HOK

Wall of Discovery

Honor Award
Wall of Discovery, University of Minnesota, LA Ink

For a major university, the most valuable currency is not its sports teams, but its scholars and their accomplishments. The University of Minnesota recognizes that, and celebrates its most renowned faculty and students with a new installation that allows viewers a window into their brilliant minds.

LA Ink

Archiving Memory

Merit Award
Archiving Memory, University of Minnesota, Coyne Photography + Design

Archiving Memory: A Public Artwork and Memorial

Archiving Memory was a temporary, site-specific artwork and memorial based on a rare collection of Holocaust-era photos and oral histories at the University of Minnesota's Elmer L. Andersen Library.

Coyne Photography + Design

Walker Art Center

Merit Award
Walker Art Center, Pentagram

Working in collaboration with the design department at the Walker, Pentagram Design developed a dynamic information display for the exterior of the museum's new expansion by Herzog & de Meuron. News and schedules of museum programs and events are rear-projected onto the building exterior in two streams of information that parallel the glow of traffic on nearby Hennepin Avenue. The Walker's graphic identity is organized around an institutional typeface, and the display exemplifies this flexible system of information as identity.

Pentagram

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