Mike Rawlinson

WalkNYC Pedestrian Wayfinding

Merit Award 2016
WalkNYC Pedestrian Wayfinding

Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.

PentaCityGroup (consortium)

Wayfinding for Moscow

Merit Award 2016
Wayfinding for Moscow

Moscow’s vision is to build a world-class, dual-language, multi-modal transportation network to improve the experience of the city for citizens and visitors alike. To help realize this vision, the Moscow Department of Transport (DOT) commissioned City ID to create a unifying visual identity and wayfinding system to seamlessly integrate all forms of movement across the city.

City ID and Billings Jackson Design

Mike Rawlinson - The Legible Smart City

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Mike Rawlinson

Mike Rawlinson is a founding director of City ID, a specialist design company based in New York, USA and Bristol, UK.

He has led the development and delivery of innovative, ground-breaking design projects and strategies in the US, Europe and the UK – the quality of which is demonstrated through their legacy. Mike has extensive experience in master planning, streetscape design, wayfinding, information systems, transportation, city identity, public art and legibility projects.

Photograph of Mike Rawlinson, City ID
City ID
London

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