Mexico

1968 Mexico City Olympics

Lance Wyman's seminal 1968 Olympics Graphic Identity

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.

Pavarotti Concert

Jury Award
Pavarotti Concert, Patronato Centenario Di Mexicali, Doron Gazit

The project was to design the look of a three square mile Pavarotti concert venue in a remote dry lakebed. The intent was to create a sense of place in a borderless flat desert; create a festive, artful, and consistent look for unimpressive structures in a monotonic setting; complement the desert and highlight the concert without attempting to overshadow them; and provide the 50,000 visitors with a sense of arrival – day or night – while facilitating their orientation.

Doron Gazit

Chapultepec Park Rehabilitation Signage

Jury Award
Chapultepec Park Rehabilitation Signage, Fidelcomiso Pro-Bosque Chapultepec/Mexico City Government, Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)

The rehabilitation of Chapultepec Park in Mexico City included a new signage system to guide and inform the 15 million annual visitors to the park, one of the oldest and largest in Latin America. Design proposals were subject to the approval of forest management, private investors, project managers, users, and the government.

Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)

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