Merje

Tampa Downtown Wayfinding

Lighting the Way

Tampa’s new wayfinding system shows off the city’s assets and gives it a bright new identity.

Tampa’s second-generation wayfinding system needed to connect the city’s 300,000 annual visitors to major destinations, point the way to downtown parking garages, and provide a new pedestrian wayfinding component.

Almost as important, it needed to provide the city with a fresh new identity—minus the clichéd palm tree and beach graphics many people associate with Florida.

The Image of the City

The Image of the City

Fifty years after the publication of Kevin Lynch’s seminal book, his vocabulary and human-centered approach are still shaping urban design and wayfinding.

In my junior year in college, I took a correspondence course in urban geography from Penn State. As I read the textbook in the basement boiler room of an old elementary school (my summer job cleaning and fixing boilers was actually ideal for taking a correspondence course), I discovered an author who would forever change my perceptions about urban planning and design.

Merje - Downtown Wayfinding Master Plan for Austin, Texas

Image of pylon for wayfinding master plan for Austin

MERJE (West Chester, Pa.) is leading a team of multi-disciplined firms, including McCann Adams Studio, Gannett Fleming, Estilio Communications, and I.T. Gonzalez in the development of a Downtown Wayfinding Master Plan for downtown Austin, Texas. The plan considers all wayfinding tools, including technology, maps, signage, placemaking landmarks, streetscapes, and lighting. Currently in the design development phase, the project is scheduled for rollout in 2013.

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