Entering the institute, visitors stand before glass panels carrying a faint image of a confident 15-year-old John Glenn. A tan-colored, rectangular-grid terrazzo floor defines the installation's approach and suddenly gives way to black and dark gray circular, concentric bands suggesting outer space. Within these dark bands stand three large, curved panels supported by columns made of aircraft aluminum. Orbiting in parallel, the panels invite visitors to enter. Outward facing panel sides display dramatic, symbolic imagery identifying each major theme.
Environmental graphic designers worked closely with Harvard University to develop a wayfinding program for a new four-level underground parking garage intended for weekday staff parking and evening/weekend event parking.
Princeton Public Library needed a new brand identity that was simple, clever, and easily translated into a comprehensive branding program to include signage, stationery, and brochure system. They also needed to compete with the popularity of large chain bookstores and avoid any confusion with the nearby Princeton University Library. The architectural solution was to make the new building retail in concept – with lounge seating, music listening stations, and a coffee bar – and the environmental graphic design package follows this approach.
In consideration of the neighborhood's troubled past, coupled with a spirit of celebration for the various groups of people who moved through the area, and renewed interest in rebuilding the community, "connecting with one's history in order to move forward" became the concept for this site's branding and identity. In the same vein, "Sankofa," which comes from a West African Adinkrap symbol and translates into "learning from the past," was selected as the name for the new housing development.
The assignment was to plan an exhibit environment and to develop a section for that environment. The chosen theme was Vespa, an icon of modern freedom, celebrating its 60th anniversary. The shaping of the space was designed to reflect the signature contours of a Vespa. The story is told around the perimeter, incorporating some interactive elements, and uses the center area as a gallery featuring Vespas on pedestals of varying heights.
Laurie Tappen, Stephanie Salerno, Sara Leventhal, Drexel University
Working in collaboration with the design department at the Walker, Pentagram Design developed a dynamic information display for the exterior of the museum's new expansion by Herzog & de Meuron. News and schedules of museum programs and events are rear-projected onto the building exterior in two streams of information that parallel the glow of traffic on nearby Hennepin Avenue. The Walker's graphic identity is organized around an institutional typeface, and the display exemplifies this flexible system of information as identity.