Massachusetts

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

Massachusetts General Hospital

Honor Award
Massachusetts General Hospital

The new wayfinding system for the complex of 18 public hospital buildings takes advantage of its recent redesign, which created a unified network of ground-floor corridors and lobbies. Instead of using building names, the new system is based on "routes" and "stops," like a subway system. People use ground-floor color-coded "routes" to find their "stop" — usually an elevator that takes them to their final destination. From there, building graphics guide users to departments and offices.
 

Two Twelve Associates

Levi's Original Spin Store Design

Merit Award
Levi's Original Spin Store Design, Levi Strauss & Co., Morla Design

Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.

Morla Design

Salem State College

Merit Award
Salem State College, Selbert Perkins Design Collaborative

SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.

Village Works

Merit Award
Village Works, The Davis Museum and Cultural Center, Pentagram

Village Works: Photographs by Women in China's Yunnan Province

Village Works is an exhibition of a photo project documenting life in a remote Chinese province, with photos taken by local women. Designing the show meant dealing with issues of how to appropriately show the photos in the context of an art museum. Sealing them off in frames would signify them as art and possibly obscure their immediacy. Also, there were no original prints to show; the photos had been scanned and existed digitally.

Pentagram

United Airlines Hangar Mural

Honor Award
United Airlines Hangar Mural, Pentagram

As part of the expansion of Logan International Airport in Boston, an entire section of new aircraft hangars, known as Hangar Row, is being configured. Pentagram was asked by its long-time client, United Airlines, to develop a graphic façade for its new hangar, the first to appear on Hangar Row. The criteria for the design were that it needed to feel distinctly United and that it should be a visual event with the potential to become an airport landmark for those flying into and out of Boston.

Pentagram

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