Massachusetts

MIT Media Lab Members Event

Merit Award 2015
MIT Media Lab Members Event

The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia, sciences, art, and design. Pentagram’s Michael Bierut and his team designed a dynamic new identity for the lab that continues the institution’s traditions of timelessness and flexibility.

Pentagram

Lauren Haggerty

Lauren Haggerty studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning. Upon graduation in 2006, Lauren Haggerty joined Arrowstreet Graphic Design, where she remains today. Her expertise includes wayfinding programs, environmental graphics and print design.

Lauren Haggerty, Arrowstreet
Arrowstreet
Boston

Andrew Barresi

Andrew Barresi is President of Roll Barresi & Associates, in charge of the overall management and directs the firm’s design efforts.

He joined the firm in 1997 and has served as project manager for sign and wayfinding programs for Johns Hopkins University, the City of Newport, Duke University, Peabody Essex Museum, The Arnold Arboretum, and Harvard Business School.

Andrew Barresi, President at Roll Barresi & Associates, Boston
Roll Barresi & Associates
Boston

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

Massachusetts General Hospital

Honor Award
Massachusetts General Hospital

The new wayfinding system for the complex of 18 public hospital buildings takes advantage of its recent redesign, which created a unified network of ground-floor corridors and lobbies. Instead of using building names, the new system is based on "routes" and "stops," like a subway system. People use ground-floor color-coded "routes" to find their "stop" — usually an elevator that takes them to their final destination. From there, building graphics guide users to departments and offices.
 

Two Twelve Associates

Levi's Original Spin Store Design

Merit Award
Levi's Original Spin Store Design, Levi Strauss & Co., Morla Design

Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.

Morla Design

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