Los Angeles

Metro Opposites Campaign

Merit Award
Metro Opposites Campaign, Los Angeles County Metropolitan Transportation Authority, Metro Creative Services

Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.

Metro Creative Services

Hollywood Hills Hotel

Merit Award
Hollywood Hills Hotel, Mel and Bernie Adler, Newsom Design

Septuagenarian brothers Mel and Bernie Adler own the Hollywood Hills Hotel; their parents bought the nondescript brick building in 1948. Located on a gritty urban street within walking distance of new glamorous hotels and restaurants on Hollywood Boulevard, the hotel badly needed a refresh. The remodel was a challenge: the budget was modest and the site was messy, with two imperfect buildings (the original 1929 building and a 1970s addition).

Newsom Design

Cody Clark

Cody Clark leads Environmental Graphics services in the Los Angeles Environments Studio of RTKL. Cody Clark specializes in wayfinding and environmental graphics for mixed-use retail, residential, office, civic, hospitality and healthcare projects. Cody Clark’s expertise has contributed to an exemplary portfolio of award-winning projects and publications. 

In addition to his contributions to the practice, Cody Clark teaches in the Environmental Design Department at Art Center College of Design and has served as the Los Angeles and Southern California Chair for SEGD.

Cody Clark, Principal RSM Design, Los Angeles, California
RSM Design
Los Angeles

Dinosaur Hall

Merit Award
Dinosaur Hall, Natural History Museum of Los Angeles County, KBDA

Dinosaurs are one of the core offerings at the Natural History Museum in Los Angeles, with many one-of-a-kind and scientifically significant specimens. In July 2011, the museum opened the new, 14,000-square-foot Dinosaur Hall to highlight the latest dinosaur discoveries and bring the process of scientific investigation to life.

KBDA

Steve Reinisch

You design. I detail.

You get to do what you like to do
and I, with you, get to do what I like to do.
You get to design, I get to detail.

And in the era of mission statements,
mine (in eight words!) is this:

Preserving and honoring your design
through articulate documentation.

The purpose of my work is for you to have the results you seek.

This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.

Really.

Steve Reinisch, TheGreatDetailGuy
TheGreatDetailGuy!
Los Angeles

Dimensional Maps

From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.

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