This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.
The Gilmore Bank is an almost fifty-year-old, family-owned, hometown bank in the middle of a city. Moved twice in the past five years, the bank now occupies a street front portion of a new building with an architectural style that is elegant and simple, retaining visual elements from its handsome original building. The design challenge for the exterior graphics and signage was to create a sign visible from a busy street, extend and strengthen its graphic identity, and harmonize with the exterior architecture.
After spending decades and billions of dollars developing a commuter bus and light rail system for the sprawling Los Angeles region, the Metropolitan Transit Authority needed to create a comprehensive identity system for it.
Metro assembled an in-house design team to brand the system and develop signage and wayfinding guidelines, identification for rail and bus stations, fleet graphics, image advertising, web site, timetables and maps, bus passes and brochures, merchandising and other materials.
The Van Nuys Flyaway is part of the Los Angeles World Airports' system of regional satellite depots that service Los Angeles International Airport (LAX) via a park-and-ride system from the San Fernando Valley. Newly renovated and expanded, it functions as a remote airport terminal with flight and baggage check-in services. It eliminates an estimated 2,000-plus cars from the Los Angeles County roads and freeways each day, helping to reduce traffic congestion and air pollution.
To anyone who lives there, or even those who have visited, it's obvious that the words "Los Angeles" and "walks" don't belong together. The great auto city was designed to connect freeways and move people in and out quickly, with very little concern for pedestrians or the walking experience.
All that may be changing thanks to Downtown Los Angeles Walks, an ambitious wayfinding/marketing program that is encouraging tourists and Angelinos alike to walk the city and discover its many destinations.
Since 1935, the Griffith Observatory has provided visitors a window to the cosmos, attracting 70 million stargazers to the graceful landmark perched atop Mt. Hollywood. When it reopened in November 2006 after a $93 million renovation and expansion, it was twice its original size and included not only a new start-of-the-art planetarium, café, bookstore, and theater, but 20,000 square feet of exhibit space designed to turn earthbound visitors into observers of the universe.
Ann Dudrow received a Bachelor of Fine Arts from Rhode Island School of Design with a major in Illustration. After an influential year in Rome, she migrated to New York and Baltimore, finally landing in California.
Drive By, a custom 240-ft.-long by 6-ft.-high LED display, comments on Los Angeles’ driving culture as well as its love affair with the movies. A Percent for Art project commissioned by the Los Angeles Community Redevelopment Agency and completed in May 2007, it was intended as a landmark work to complement a nearby Metrorail stop.
The goal of Enteractive, an interactive installation located at 11th and Flower streets in downtown Los Angeles, was not only to enliven a public space and create a unique sense of place, but to create an experience that allows people to relate to architecture on a human scale.