Los Angeles

The Image of the City

The Image of the City

Fifty years after the publication of Kevin Lynch’s seminal book, his vocabulary and human-centered approach are still shaping urban design and wayfinding.

In my junior year in college, I took a correspondence course in urban geography from Penn State. As I read the textbook in the basement boiler room of an old elementary school (my summer job cleaning and fixing boilers was actually ideal for taking a correspondence course), I discovered an author who would forever change my perceptions about urban planning and design.

LA Live

Nokia Center - LA Live Plaza

Times Square West

L.A. Live’s high-energy “content plaza” adds a new spark to Los Angeles’ up-and-coming downtown.

Things are looking up for Los Angeles’ long-maligned downtown, and the L.A. Live retail/entertainment district is the newest spark in the revitalization efforts.

Intel Siggraph Exhibit

Honor Award
Intel Siggraph Exhibit, Mauk Design

This hip exhibit was designed to help Intel overcome its stodgy image and appeal to a twentysomething crowd of film and computer video animators. To attract this lucrative market, Intel's exhibit featured giant "polygon people," demo videos shown in internally illuminated fiberglass orbs, a giant video wall and live performances. Most of the materials are recyclable and all are reusable. Instead of running in the background, Intel's video wall was an integral part of its live presentation.

Mauk Design

Hancock Park

Honor Award
Hancock Park, Los Angeles County Museum of Art, George C. Page Museum, Sussman/Prejza & Company

Hancock Park is home to both the Los Angeles County Museum of Art and Page Museum of La Brea Discoveries. Containing natural tar pits and fossils, the park is a natural historic site where both science and art are combined. To enhance the social and aesthetic values of the park, landscaping, environmental design, lighting and architecture all came together to create a rejuvenated place. The new environmental design expands beyond traditional identification and wayfinding signage.

Sussman/Prejza & Company

LAX Gateway

Honor Award
LAX Gateway, Selbert Perkins Design

This dynamic landmark gateway into LAX includes 32-feet-high letterforms, a ring of fifteen 120-feet-tall pylons forming a bold gateway into the airport, and equally-spaced columns that steadily increase in height along a two-mile roadway median leading up to the gateway, evoking the experience of take-off and landing. The personality of the gateway dramatically changes at night through the use of computerized lighting effects.

Los Angeles Zoo Master Plan

Jury Award
Los Angeles Zoo Master Plan, Hunt Design Associates

A complete wayfinding and signage makeover for the entire Zoo addressed a confusing network of similar looking meandering trails connecting over 300 exhibits. Over forty map directories and dozens of directional signs installed over the years have not substantially improved self-guiding by visitors. Hundreds of unrelated donor signs and mismatched operations signs add to the visual clutter.

Hunt Design

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

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