London

Virgin Atlantic Terminal at Heathrow Airport

Virgin Territory

One of Britain’s biggest brands turned to museum wayfinding to improve its airline customers’ experience at Heathrow Airport.

The airline created by Richard Branson has made an art form out of its cheeky brand. But when it came to making sure that passengers traveling out of its refurbished Heathrow Airport terminal had the best experience possible, Virgin Atlantic Airways knew branding wasn’t enough.

It was a museum that helped the airline see the light.

Wayfinding for the Visually Impaired

Visually Impaired Research, RCA

The Sound of North

A Royal College of Art researcher harnesses digital technology to provide wayfinding solutions for the visually impaired.

New technologies such as RFID tags, Quick Response codes, and Wi-fi routers are dramatically altering wayfinding solutions for the sighted, but digital wayfinding tools for the visually impaired have been slower to develop.

David Sweeney, a research associate with London’s Royal College of Art, is changing all that.

Interactive Architecture

Beijing Aquatic Center

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

The year was 1969. In what he called an “Unwarranted Apology” for the discipline, architectural theorist Reyner Banham argued that while technological advances have often dictated innovation, architecture has often been late to adapt. His revelation, so obvious today by 21st century standards, was that mechanical engineering and architectural design cannot be separated.

Participatory Public Art

Putting the “Public” in Public Art

From the SEGD archives, a new era of public art is collaborative, viral, and above all participatory.

Traditional public art is an interesting contradiction in terms—one that often has very little to do with the public, says Andrew Shoben, founder of Greyworld, a London-based artists’ group that creates installations in public spaces.

Fabric Structures

No Boundaries

Fabric structures, the once and always lightweight workhorse, create a limitless design dimension.

Twenty years ago, the phrase “fabric architecture” referred to an outdoor tent or restaurant awning. Today, an ever-expanding palette of materials and vastly improved structural, lighting, and graphic technologies allow fabrics to escape the awning and take on new roles: multimedia canvas, iconic sculpture, branded totem, and architectural skin, just to name a few.

Simon Borg

SEGD London Chapter Chair

Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.

Simon Borg
London, UK

London Calling

Hello and welcome to the new and shiny SEGD London Chapter!
My name is Simon Borg and I've recently taken on the role of Chapter Chair for the Greater London area.

Over the next couple of months I'll be getting in contact with the UK members with an aim to organize a social event in the new year.

Looking forward to meeting you

Simon

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