This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.
Wayfinding solutions for people with low vision have yet to take full advantage of emerging technologies. David Sweeney, a research associate at London’s Royal College of Art, investigated tools that could improve wayfinding experiences for visually impaired users and provide them with the luxury of choice and exploration while navigating. But while Sweeney’s research focused on the visually impaired, it also has implications for helping all users navigate public spaces and manage complex information about the built environment.
David Sweeney, Royal College of Art Helen Hamlyn Centre
London is a city of complex structures, partly dating back to medieval times, with few long vistas but a multitude of destinations and attractive areas. With more than 27 million visitors a year, walkability is important. It’s well known that London’s “tube map” is one of the best wayfinding diagrams in the world. But the above-ground terrain has been less well served. Surveys conducted in conjunction with the Legible London program showed that more than 40% of people have been using the tube map for walking, too.
From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.