London

Alex Wood

Alex Wood, Wayfinding Director, started working life on the shop floor of one of the UK’s leading sign companies, Wood and Wood, learning how signs are made. She eventually became their Commercial Director responsible for implementing sign schemes for many clients including Canary Wharf and the Royal Parks. Alex then decided to set up a design company specifically to work independently with clients to help create, design and implement successful wayfinding, sign design and information graphic solutions.

Alex Wood, Partner Holmes Wood
London, UK

Lucy Holmes

Lucy Holmes is a member of the 2021 SEGD Board and, previously, the 2020 and 2018 SEGD Board. She is owner of Holmes Studio in London.

Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.

Photograph of Lucy Holmes, Lucy Holmes Design
Lucy Holmes, SEGD eg Magazine Design Sketches
Holmes Studio
London, UK

Richard Wise

Richard Wise is a creative with over 20 years’ experience; delivering quality design solutions and added value to each project he is involved with.

He is passionate about using effective wayfinding and branding to create environments that are harmonious and inspirational to the people who work and live in them.

His strengths are creative problem solving to produce accurate and innovative graphic design; speed and attention to detail; team working; a thorough knowledge of production processes for both print and digital media; excellent Adobe Creative Suite skills.

Richard Wise, INTO University Partnership
INTO University Partnerships
London

Christian Lindqvist

Christian Lindqvist is a Creative Director and Communication Strategist at the design firm Visual Art in Stockholm, Sweden where he has worked for the past five years. Before joining Visual art, Christian Lindqvist was a designer and animator at Hackett Films for 3 years.

Christian Lindqvist, Creative Director and Communication Strategist, Visual Art
Stockholm, Sweden

Ian Whybrow

Partner at Whybrow Pedrola

Ian Whybrow has designed and implemented wayfinding schemes for over twenty five years.

He founded Whybrow in 1997, a London based, award winning independent wayfinding and environmental graphics agency, and since then has built it successfully with a broad client base and a strong reputation for delivering high quality and cost-effective wayfinding.

Ian Whybrow works closely with clients, designers and stakeholders from the outset of every project, overseeing strategy, design and implementation.

Ian Whybrow
Whybrow Pedrola
London, UK

Harm Wondaal

Owner and President of Eurorouting

Harm Wondaal's background is in economics and information science which stand him in good stead as he observes that both economics and wayfinding are about human decision making and information processing.

In a familiar environment, wayfinding is unconscious and intuitive, people having acquired a mental map by learning and experience, accruing knowledge.  In an unfamiliar environment people are dependent on “knowledge in the world”.

Harm Wondaal, Managing Director of Eurorouting, Netherlands
Eurorouting Nederland BV
AC Leeuwarden

Marc Jenkins

Marc Jenkins is a graphic designer living in England. He leads the graphic design team at BDP, specialising in environmental graphic design, including wayfinding and signage.

Marc Jenkins' designs function in a three-dimensional environment—such as "environmental" branding at a company headquarters, exhibition design, and signage and wayfinding for universities, cities, and airports. He works in collaboration with fellow architects, interior designers, and landscape architects, exploring the potential of signage and graphics within a space.

Marc Jenkins
Edinburgh, UK

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