Legibility

Tim Fendley

Tim Fendley is Founder, CEO, and Creative Director at Applied Information Group.

His passion is using technology to simplify people’s lives, and he has considerable experience in innovation, communication, wayfinding and digital design.

Throughout his career he has founded creative and innovative companies, like MetaDesign, a global brand strategy, innovation and experience firm, and he was Creative Director for Legible London, a groundbreaking wayfinding project for Transport for London.

Photograph of Tim Fendley, Applied Wayfinding
Applied Information Group
London, UK

Tim Rucker

Tim Rucker's Specialties: Signage Design, Wayfinding, Print Graphics, and Logo Design

Tim Rucker is a native of Montgomery, Alabama. I was raised in middle Tennessee, and calls Nashville, Tennessee home.

Tim Rucker
Jarvis Signs
Nashville

Glenn Davis

With 15 years of experience, Glenn has provided a full suite of environmental graphic design services—including branding and wayfinding—for a variety of healthcare and higher education institutions, corporations, airports and municipalities. He has produced award-winning projects for many diverse repeat clients and has been published in major industry trade journals.

Glenn Davis, Gresham Smith and Partners
Gresham Smith
Nashville

David Park

I am a Senior Environmental Graphic Designer at Gresham, Smith and Partners, and have enjoyed a diverse career of working on programs for mixed-use, corporate, hospitality, retail and exhibit projects across the United States, and in China and Qatar.

My strengths lie in logical wayfinding, signage design that is congruent with its architectural or landscape environment, and design detailing.

David Park, Gresham, Smith and Partners
Gresham Smith
Nashville

Sascha Lobe

Founded by Sascha Lobe in 1999, L2M3 Communication Design is a primarily graphic design studio with high standards of form and content. Sascha Lobe’s agency handles signage systems and graphic design for exhibitions in addition to traditional tasks: such as developing corporate brands and designing printed matter.

Photograph of Sascha Lobe
Stuttgart, Germany

Tim Smith

Tim Smith is the environmental graphic design team leader at BHDP Architecture, Cincinnati. Formerly, he was principal and creative director of Tim Smith Design. He has held vice-president and director level positions at some of the largest design firms in the United States, including FRCH Design Worldwide, RPA (now Fitch), marchFIRST, and LPK. He has served as president of the AIGA Cincinnati chapter and the Columbus Society of Communicating Arts (CSCA) as well as vice president of Art Center Dayton.

Photograph of Tim Smith
Cincinnati, OH

Gabriel Gallina

Gabriel Gallina is an Architect and Urbanist, holds an MBA in Marketing from Fundação Getulio Vargas (FGV), Brazil, and is currently a Master's Degree candidate at Universidade do Vale do Rio dos Sinos (UNISINOS) Design Program, Brazil. His research interests include retail design strategies, wayfinding, creative cities and user experience.

Gabriel Gallina, SCENO
None
Rio De Janario, Brazil

From Signs to Minds: Wayfinding Design and Mental Maps

Michaela Skiles

ABSTRACT
When following directional signs through a new area, how much do people actually learn about the environment around them? How could you design directional signs to help people learn more? This study examines how the design of directional signs influences spatial learning, by presenting information in different spatial perspectives.

Three sign types were evaluated: Separate (directional arrows, with roads and towns on different signs), Combined (simple arrow diagrams of the intersection, with roads and towns on one sign), and Cartographic (a highly simplified map). Participants viewed a sequence of signs as if driving through a fictional environment, making turn choices according to assigned goals, and then completed a mapping task. After a second sign viewing, this time without turn decisions, participants repeated the mapping task.

For the first mapping task, participants who viewed the Cartographic signs produced more accurate maps than those viewing the Separate or Combined signs. These results suggest that guide signs with simple maps can help people incidentally learn about the spatial configuration of the environment. There was no significant difference between groups for the second mapping task, which suggests that when people are aware that they will be tested, sign type does not affect how much they can learn.

This study not only has implications for the design of directional signs, but is also an example of linking research in spatial cognition with wayfinding as a design discipline. Carried out as an undergraduate thesis, this study is evidence of an effective interdisciplinary approach to design education.

Jim Harding

Jim Harding leads Gresham, Smith and Partners, an award-winning Environmental Graphic Design Group based in Nashville, Tennesee. Since 1986, his career at GS&P's includes a diverse range of signage and wayfinding design experience is unique in the breadth of industries and project types it covers, including corporate and urban design, healthcare, land planning and aviation clients.

Headshot of Designer Jim Harding, Gresham, Smith and Partners
Gresham Smith
Nashville, Tennessee

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