We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.
LAS VEGAS– The SEGD Branded Environments event returns to the Digital Signage Expo in Las Vegas for the third year in a row by popular demand with a diverse lineup of speakers, tour offerings and opportunities to connect with fellow participants as well as the local design community. SEGD Branded Environments 2019—is the event for the design of brand-centric customer experiences.
Though the Las Vegas Strip may be garish to some, with its borderline intrusive décor and “pseudo-historical” architecture, some professional architects, most notably Robert Venturi and Denise Scott-Brown, have become captivated by the “ornamental-symbolic elements” the buildings present.
Back by popular demand, the 2018 SEGD Branded Environments event will feature a diverse global line-up of designers challenging traditional expectations of how brand impacts environment.
The team at NanoLumens has created what they call "Visualization Centers" in Atlanta, Bath, England and—most recently—in Las Vegas, which provides a much greater reach and supports customers in the western United States.
This year’s decision to bring the topic of Branded Environments to DSE was made to strategically expose as wide an audience as possible to the value that brand integration brings to environments, spaces, communities and places. That clearly resonated with attendees with an increase of over 50% in registrations.
Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.
The Fashion Show project consists of 10,000 square feet of LED video displays reaching 112 feet at the tallest point. The video displays feature more than 12 million LEDs to create more than four million pixels across 7,000 LED modules to provide 281 trillion colors for high contrast vibrant imagery.
