Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.
WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media. And experiential graphic designers in particular are learning how to use digital technology—not to replace physical environments—but to enhance users’ enjoyment of the “real” world with the immense content and data created in the virtual world.
This installation is a unique collaboration between art and business—two distinctly contrasting disciplines at the University of Washington. The School of Art, Division of Design was commissioned to develop a permanent installation for Paccar Hall, their new campus neighbor and the home of the UW Foster School of Business.
University of Washington School of Art, Division of Design
VeloCity is a comprehensive system for helping convey information about bicycling resources to potential riders. Created by Erin Williams as her MFA thesis project in Visual Communication Design at the University of Washington, it focuses on urban bicycle commuting and uses the city of Seattle as a case study to test design and sociological conclusions.