Perfect for anyone focused on developing an identity at multiple levels. This course blends architecture, exhibit design, wayfinding, planning, and graphic design in an in-depth discussion of what a complete brand is, how an identity can be incorporated into a number of levels, and how identity effectiveness can be measured.
As one of the founders of C&G Partners, Keith Helmetag offers creative management direction to a talented team involved in signage and wayfinding as well as exhibit and experience design commissions.
Graphic interventions transform a decrepit urban site into a celebration of the canal’s heyday, and boost a $53 million waterfront redevelopment project.
An on-the-street exhibit that reveals how cities work, the Science City exhibit for New York Hall of Science and the National Science Foundation is a truly interactive piece. Visitors see the depth of water mains below through periscopes, look at the antennae through telescopes and read about infrastructure on interpretive signs. The idea is slated to be adopted by science museums throughout the United States.
Wayfinding System for New York and New Jersey Airports. The three airports of John F. Kennedy, Newark Liberty, and LaGuardia operate separately, as do all individual terminals.
Bureau Mijksenaar, Chermayeff & Geismar (initial programming and implementation for Terminal 4)
A highlight of Sir Norman Foster’s new landmark Hearst Building in Manhattan is an exhibition and tour program for one of the company’s most iconic and enduring publications, Good Housekeeping magazine.
The tour celebrates and interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women’s advocacy, also introducing visitors to the rigorous tests carried out by the Institute’s various departments.
To commemorate the 175th anniversary of the Erie Canal’s opening, the Empire State Development Corp. undertook a major rehabilitation of the historic commercial slip as part of a larger revitalization plan to enhance commercial passenger and public access to Buffalo’s waterfront.
