What to do during the holidays – if you are a retailer without a location in New York City? Rent one. Mega-retailer Target rented a large tourist cruise ship and located it on the West Side at Chelsea Piers on the Hudson River.
Creating a hip and fun Target shopper's experience within a smaller than typical space came with many challenges: traffic flow, wayfinding, and expediting the shopping experience without rushing anyone, to name a few.
One of the most desperate battles in Australian history was fought in August 1942 at Isurava in the Papua New Guinea Highlands. To commemorate the event, the Australian government commissioned the design and production of a memorial to coincide with the 60th anniversary of the event.
Matt Stone and Trey Parker, the wits who created South Park, tapped Rockwell Group to collaborate on the art direction for their new film, Team America. Rockwell Group led the production team in the creation of the film's unique and unexpected visual language. Simplified views of the cities and settings reflect the myopic viewpoint that Team America has as the World Police force.
This classic, dynamic flap sign was designed and commissioned to display inspirational quotes, poems, questions, and statements about democracy rather than train timetables. Unlike normal flap signs, this one has no labels or markings on it other than the letters that appear when the flaps move. When it is blank, it is mute.
The key to the program was to first direct visitors to the Tranportation and Visitor Center, centrally located on the Newport Waterfront. This facility has a large parking garage and serves as the transportation hub for buses and shuttles serving all parts of the city. The goal was to get visitors to parking areas as quicky and expeditiously as possible, get them out of their cars and encourage them to experience Newport at its best: on foot.
This extensive survey of current, officially sanctioned, non-verbal communication systems includes 4,811 images in categories such as U.S. and foreign road signs, transportation, recreational and hospitality symbol sign systems, ALS, Braille, safety, electronic and mechanical labeling, and meteorological symbols.
The Pennsylvania Military Museum was an under-attended facility occupying a popular and well-used site. (Located 300 yards back from a major highway, the museum was often mistaken for a storage facility.) Beyond adding needed visitor amenity and gallery space to the museum's interior, the architects employed environmental graphic design to broaden the significance of the building as an object in the landscape.
The rehabilitation of Chapultepec Park in Mexico City included a new signage system to guide and inform the 15 million annual visitors to the park, one of the oldest and largest in Latin America. Design proposals were subject to the approval of forest management, private investors, project managers, users, and the government.
Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)
In a high-rise apartment building in Shenzhen, China, the lobby is an important buffer zone between the outside world and the interior, and also sets the tone for the design style within.
One Plus Partnership Ltd. envisioned the lobby of the Mellon Town building as a container for the spirit of Chinese culture. The lobby evokes bamboo, that ubiquitous icon of Chinese culture, with a dramatically green palette, flooring, lighting, and residents’ mailboxes. The design team also used the green/bamboo theme to stimulate thought about sustainability and green design.