To anyone who lives there, or even those who have visited, it's obvious that the words "Los Angeles" and "walks" don't belong together. The great auto city was designed to connect freeways and move people in and out quickly, with very little concern for pedestrians or the walking experience.
All that may be changing thanks to Downtown Los Angeles Walks, an ambitious wayfinding/marketing program that is encouraging tourists and Angelinos alike to walk the city and discover its many destinations.
Golden Gates National Recreation Area Signage Plan
The Golden Gate National Recreation Area is comprised of 19 parks and recreational and historical destinations. Each year, millions of people visit Golden Gate parks to walk, hike, swim, surf, nature-watch, and learn about local history and natural resources. Signs and interpretive information play a vital role in the public's understanding and enjoyment of the parks.
Since 1935, the Griffith Observatory has provided visitors a window to the cosmos, attracting 70 million stargazers to the graceful landmark perched atop Mt. Hollywood. When it reopened in November 2006 after a $93 million renovation and expansion, it was twice its original size and included not only a new start-of-the-art planetarium, café, bookstore, and theater, but 20,000 square feet of exhibit space designed to turn earthbound visitors into observers of the universe.
Wayne Lyman Morse United State Courthouse. The Wayne L. Morse United States Courthouse in Eugene, OR, was built under the U.S. General Service Administration's Design Excellence Program and was completed in October 2006.
"25" is a mixed-use office and retail environment on a 50-acre campus in Albuquerque, New Mexico. The client challenged Vaughn Wedeen Creative to create a destination as opposed to a location. With that in mind, the identity consists of the unique name "25" (instead of the typical "I-25 & Jefferson Business Park"), punctuation marks as accents to the name, marketing materials, and a tag line that reads "25.
The headquarters building of Crate & Barrel is a sleek, modernist structure designed by Perkins and Will and located within a landscaped campus-like setting. The comprehensive exterior and interior graphics and wayfinding system ranged from monumental site identification signs to room identification signs and workstation nameplates. The interior sign program constituted a large part of the overall wayfinding system.
This network of twelve computerized kiosks creates one-stop wayfinding centers for visitors. The i-Sites integrate existing leading-edge technology with customized components and software. A psychologist worked with the design team on the user interface; redundancy (where users are offered more than one way to get information) was key to the design, which was extensively field-tested. Although high-tech, the low-profile units are designed to fit into a campus where the traditional architecture and park-like grounds are paramount.
For the Krishna Festival in August 2002, representatives of the Hare Krishna movement in New York wanted to provide a way to communicate the Vedic philosophy in an inexpensive (up to $300) but appealing way. The mosaic was a board consisting of 1800 Post-it notes in various colors recently released by 3M. The image was a close-up of the eyes of Krishna, the personification of God in traditional Vedic culture, based on a photo of deities from one of the main temples in Imphal, Manipur, India.
The Guadalupe Wedding Chapel is located within the historic district of Downtown Los Angeles, California. The core market demographic is 90% Latin. This second-generation, family-owned business has come to fruition through the creation of a brand image embracing the elements of romance and emotion found in classic architecture, warm interiors, and decorative finishes. Beyond the threshold of the entry lobby lay five individually styled micro-chapels which cater to hundreds of families and couples each week.
The project was to design the look of a three square mile Pavarotti concert venue in a remote dry lakebed. The intent was to create a sense of place in a borderless flat desert; create a festive, artful, and consistent look for unimpressive structures in a monotonic setting; complement the desert and highlight the concert without attempting to overshadow them; and provide the 50,000 visitors with a sense of arrival – day or night – while facilitating their orientation.