MAXXI, the Zaha Hadid-designed national museum of contemporary art in Rome, opened in May 2010. Hadid created a building characterized by sinuous and geometric shapes, volumes that separate from the main building to overlook the city, exposed cement, modulation of natural light, and the use of white in all its shades.
The MAXXI Foundation wanted the signage system to provide essential information in a clear, visible, but non-invasive way. Ma:design conceived the signage system to reflect the architectural concepts of using light/shadow, full/empty, and rigid/organic shapes.
Aleph was designed as the main project for the 2008 Type Design course taught by Leonardo Sonnoli in the Graduate Visual and Multimedia Design Program at IUAV, the University of Venice. The objective of the course was to design a site-specific typographic installation that conveyed the mood of a piece of literature.
Sara Poli, Silvia Cervellin, Matteo Ferraro, Margherita Rubini
From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.