Interactive Experience

The Crossroads San Mateo

The Crossroads San Mateo

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Using a customized version of Unreal Engine, the video game software that renders 3D simulations with uncannily accurate physics, ESI Design (New York) created three reactive-media digital panoramas that evolve constantly, responding to the presence of visitors, live weather data and other stimuli.

Jameson Distillery Bow St.

Finalist 2018
Jameson Distillery Bow St.

Jameson Distillery Bow St. is the ultimate Jameson brand home experience in the newly restored historical building where John Jameson began distilling whiskey in 1780. It’s a living and active social space that engages guests in sensorial and immersion experiences to ignite a deep, lasting connection to the Jameson brand.

Coty Fume Scent Lounge

Finalist 2018
Coty Fume Scent Lounge

The Fume Scent Lounge is a new experiential retail concept providing customers with a new multi-sensory way of experiencing fragrance. With the goal of attracting the new generation of millennials, the lounge integrates sight, sound, touch and smell, and elevates the fragrance shopping experience back to an art form in a very modern way.

DKStudio Architects

MADBALLBALL

Finalist 2018
MADBALLBALL

The design team partnered with the Museum of Arts and Design (MAD) in New York to create the signature digital experience for the 60th annual Mad Ball gala, their most important fundraiser. To entertain guests that included design luminaries, museum board members and honorees such as Madeleine Albright, Jorge M. Pérez and Barnaba Fornasetti, the museum tasked the team with creating a memorable interactive experience that was, true to their mission, an innovative and unexpected celebration of design and the creative process.

Viega Interactive Learning Center

Finalist 2018
Viega Interactive Learning Center

Viega, a global leader in plumbing and heating technology, wanted to update the product showroom at their training facility in New Hampshire. Approximately 4,000 visitors would use room annually, but the audience wasn’t easy to define. It wasn’t enough to understand that freshwater is supplied and wastewater is drained, Matrex had to have a crash course in plumbing science so they could effectively harness and promote Viega’s unique value proposition.

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