Interaction Design

Brad Baer

An architect, designer, and entrepreneur, Brad Baer brings a wealth of skills and a passion for compelling spaces to his multifaceted role at Bluecadet. As Creative Director of Environments, he is responsible for studio and project strategy, new business development, and environmental design, with a focus on the seamless integration of digital and physical experiences. A core member of the Bluecadet team since 2013, he has spurred company growth as well as client and community engagement.

Photograph of Brad Baer, Bluecadet
Philadelphia, PA

Rachel Esteffe

Rachel (Fujita) Esteffe is a LA based graphic designer, photographer and educator specializing in Experiential Design. She has been blending varying forms of storytelling, design strategies, interactive technologies, UI and UX methodologies for over a decade. Rachel holds a MFA in Computer Art (Motion + Interaction) from SVA and a BA in Visual Arts (Film, video, photography) from Fordham University. She also served as Creative Director of her former collaborative design studios, hyaline and FM Collaborative.

Art Center College of Design
Los Angeles, California

Damian Rakowsky

Due to a diverse career and education, I have worked on distinctive projects and have served as an educator at several academic institutions. After studying fine art and design at the undergraduate level, I continued to study art direction, graphic design, and photography, which led to a profession in design and visual communication. I have spent the last 13 years working on information and interaction design projects.

Damian Rakowsky, Drak Design
Syracuse, N.Y.

Paul Wang

Senior Design Director at Prophet

Paul Wang is a Brand experience designer with a background centered on identity and interactive engagements. Paul Wang's specialties:include branding and identity, print, retail and interactive design.

Paul Wang, Senior Art Director, Prophet
Prophet
San Francisco, CA

Mark Buchalter

Innovation and Design Director

As a design director at Hornall Anderson, Mark Buchalter is focused on bringing brands and experiences to life within the built environment. Mark Buchalter believes in the power of design to make the world a better place - be it through small innovations or radical shifts. And he believes as designers, our role is to be part anthropologist as well as artist in creating relevant human-centered solutions.

Headshot of Mark Buchalter, Innovation and Design Director, Hornall Anderson
Sid Lee
Seattle

SEGD’s CX Workshop Unlocks the Power of Digital Technology to Engage and Excite Customers

LAS VEGAS – Nowhere is digital technology making more of an impact than in retail stores, airports, malls, and other shopping and entertainment venues—where dynamic interaction, customization, and unique experiences can capture and hold on to customers’ attention. 
 
Designing these compelling, energy-infused spaces takes a unique set of skills and insights—and a basic understanding of what technology can and cannot deliver.
 

Building a Culture of Design Research

Meredith Davis
Graphic and Industrial Design College of Design, NC State University

ABSTRACT
Research education in design is a timely topic given the current trajectory of design as a profession. Arising from trades, the field has developed over the last half century, now showing most of the behaviors that are common to well-established professions: documented history; code of ethics; interest in methodology; growing body of literature; and developing criticism. The work yet to be done, however, is to build a mature culture of design research, as all professions have individuals whose primary work is to generate new knowledge that becomes the basis of practice. And this is an effort that can be accomplished only through a partnership between professionals and educators.

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