Klaus Bjerager has worked with IA and wayfinding over the years in two different capacities: as an information architect (both in the "traditional" analog way and as defined by Morville and Rosenfield for the web) and as an educator.
Lucy Holmes is a member of the 2021 SEGD Board and, previously, the 2020 and 2018 SEGD Board. She is owner of Holmes Studio in London.
Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.
Oscar Valdez is a design director at Adoptive. Oscar tells stories through a visual language.
Originally studying children’s book illustration, he spent his formative years in Los Angeles, working at boutique design studios and established web properties. Oscar was immersed in the art of storytelling and media even before graduating college, creating digital animations, brand identity, and what is now called user-centered design.
Travis Woods is a senior exhibit designer at Split Rock Studios in St. Paul, MN.
Travis Woods designs immersive and interactive environments that inspire a sense of wonder. He incorporates a mixture of sensory experiences including tactiles, interactives, dioramas, murals, graphics, and media. His understanding of design and manufacturing techniques results in durable yet awe-inspiring products, receiving three national awards for exhibit excellence.