Information Design

Oscar Valdez

Oscar Valdez is a design director at Adoptive. Oscar tells stories through a visual language.

Originally studying children’s book illustration, he spent his formative years in Los Angeles, working at boutique design studios and established web properties. Oscar was immersed in the art of storytelling and media even before graduating college, creating digital animations, brand identity, and what is now called user-centered design.

Adoptive
New York

Travis Wood

Travis Woods is a senior exhibit designer at Split Rock Studios in St. Paul, MN.

Travis Woods designs immersive and interactive environments that inspire a sense of wonder. He incorporates a mixture of sensory experiences including tactiles, interactives, dioramas, murals, graphics, and media. His understanding of design and manufacturing techniques results in durable yet awe-inspiring products, receiving three national awards for exhibit excellence.

St. Paul, MN

Kim Norberg

Kim Norberg is a seasoned design professional with more than 26 years of experience in the development of information systems. She can adapt her design style to support the specific needs of virtually any project. Her experience includes a broad range of project work with variety of clients across the globe.

Kim Norberg
AECOM
Orlando

Steve Lahood

Steve Lahood is Director of Signage and Wayfinding and Product Design at HDR.

Steve Lahood is a longtime Omahan and a man of many hats at HDR. His involvement in design goes back as far as he can remember. With his dad's position as Director of Public Relations at Union Pacific Railroad, he remembers going to the headquarters building and hanging out with the graphic designers and creatives there.

Steve Lahood, HDR Architecture
HDR Architecture
Omaha

Angela Iarocci

Professor, York University/Sheridan College Program in Design

Angela Iarocci is a Professor and Coordinator at Sheridan College in the Faculty of Animation, Arts and Design with academic specializations in information design, EGD and sustainable design. Her research investigations are concentrated in experiential design, information visualization, mapping, installations and collaborative practice. She is also a member of the SEGD Academic Task Force.

Angela Iarocci, Professor Sheridan College
Sheridan College
Oakville, Ontario

Sam Coultrip

An experienced wayfinding consultant, Sam Coultrip has contributed to some of the world’s most innovative wayfinding projects including WalkNYC, The Met in New York, the cities of Vancouver & Cleveland, and Masdar City, an eco-city in the Middle East.

Now based in Toronto, he collaborates with world-leading wayfinding companies including Applied Wayfinding, Living Map and most recently Pam Wayfinding.

Sam Coultrip, Applied Wayfinding
New York

Ali Syed

Ali Syed is an information and wayfinding designer who strives to achieve what we call 'Graphical excellence' in his work. His design approach is universal and user-centred where complex ideas are communicated to increase clarity and efficiency in order to enhance user-experience. Ali Syed’s design thinking is co-creative where he likes to collaborate with urbanists, architects, technologists, city planners and citizens to create public places that are both sensorial and technologically intelligent.

Ali Syed
Montreal, Canada

Darlene van Uden

Darlene van Uden is Design Director at Infinite Scale. She joined as a Senior Designer in 2012 after spending several years at Two Twelve in New York. She has been fortunate enough to work on a wide range of project types and scales which include urban wayfinding programs for the cities of Charlotte, North Carolina and Richmond, Virginia, a comprehensive signage and donor recognition system for the David H.

Darlene van Uden, Infinite Scale
Infinite Scale
Salt Lake City, UT

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