Cameron Smith is Partner and Creative Director of Infinite Scale. As such, he is responsible for the overall creative direction of the firm. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of materials and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well designed but functional.
Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients.
Adventure and exploration have always been present in Alex’s life. This, coupled with a vivid imagination and fierce curiosity of his surroundings, has led him to an exciting and fulfilling career in Experiential Graphic Design (EGD).
Infinite Scale (Salt Lake City) promoted Jim Baehr to Senior Project Manager and Zach Norman to Design Director.
Baehr, who has been with Infinite Scale since January 2009, manages its large-scale sporting clients including the San Francisco 49ers, Denver Broncos, Buffalo Bills, New Orleans Pelicans, and the International Speedway Corporation (Daytona International Speedway and Talladega Superspeedway).
Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.
The Natural History Museum of Utah has created a remarkably integrated suite of design components: the Ennead-designed building nestled in the foothills of the Wasatch Range, a series of 10 interconnected exhibitions designed by Ralph Appelbaum Associates that resonate with the natural setting, an interior and exterior wayfinding program by Poulin + Morris, brand identity by Infinite Scale, and landscape architecture by Design Workshop.