Two McDonald's restaurants in two states received a new design treatment integrating architecture, graphics and space. The corporate identity is expressed through both as part of the interior and exterior architecture. At Colorado Springs, the giant box of French fries beckons customers; larger than the golden arches sign outside, it is both sign and sculpture. Inside the store, menu graphics become part of the décor. Instead of squinting to see one giant menu board over the clerks' heads, patrons can look at the small menu board posted by each cash register.

This multidisciplinary site activation involved the projection of large-scale texts from and on to two buildings that face each other on Chicago Avenue. These dynamic, historic billboards suggest a dialogue between factions in the community: elderly survivors of the 1932-33 Ukrainian Famine (Us) and outsiders such as Soviet Officials and recent Latino immigrants (Them) represented by the voices of Soviet propaganda and local Chicago schoolchildren.

Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.