Identity

The Andrusko Group

The Andrusko Group specializes in architectural applied arts involving stone materials, with a healthy and liberal appreciation of everything else. Founded by Peter Attila Andrusko in 1990, The Andrusko Group serves to educate architects, landscape architects and designers, EG designers, and general contractors about the many varied product and service capabilities being offered to create space in the built environment.

Kacie Farrar

Kacie Farrar is a branded environments designer for Perkins+Will, based in Atlanta, Georgia. Perkins+Will is an interdisciplinary, research-based architecture and design firm established in 1935.

Through the use of proprietary tools such as patterning and strategic opportunity Matrices, Kacie Farrar identifies a client's unique "DNA" and integrates that into tangible brand expressions, experiences, and environments. Through this process, meaningful two- and three-dimensional experiences are created to communicate a company's brand and achieve its goals.

Kacie Farrar, Perkins+Will
Perkins+Will
Atlanta

Heather Testa

Heather Testa is a co-chair of the St. Louis Chapter

Heather Testa has over 31 years of experience working in the graphic, industrial, and environmental design fields. In 1997, she founded Ten8 Group with a vision of creating a company which would focus on using design to solve problems and build brand identities in a three-dimensional space.

Heather Testa, Principal, Ten8 Group, St. Louis MO
Ten8 Group
St. Louis, MO

Tracy Turner

Tracy Turner is a Experienced Brand/Environmental Graphic Designer in the Greater New York City Area. She is also President of Tracy Turner Design.

Through her firm, Tracy Turner is a strategic designer and partner for comprehensive branding, exhibit and signage design including product packaging, and website and print media design. She has extensive experience in Asia: China, India, and Singapore. Notable hospitality projects. Her specialties are corporate, institutional, museums and hospitality design.

Tracy Turner
Tracy Turner Design Inc.
New York City

Jack Weiss

As Principal of Jack Weiss Associates since 1977, Jack has designed and directed over 100 major signage projects for retail, corporate, institutional, and municipal clients throughout the United States and the U.S. Virgin Islands. Recent signage clients include the Illinois Holocaust Museum; Prairie Crossing, Grayslake IL; Optima, Inc., Glencoe IL; Illinois Institute of Technology, Chicago IL; Holy Cross Hospital, Chicago IL; City of Evanston IL; Holy Family Medical Center, Des Plaines IL; Mather Lifeways, Evanston IL; and the Village of Arlington Heights IL.

Jack Weiss
Jack Weiss Associates
Evanston, IL

Michael Beeghly

Michael Beeghly is a 38-year veteran of the experiential graphic design business. He is the Director of Design at Integrated Sign & Graphics in Lexington, KY, where he works primarily on  identification and wayfinding signing systems for malls and mixed-use developments that the firm designs and builds for Clients including developers such as GGP and Simon.

Michael Beeghly
Integrated Sign & Graphic Inc.
Cincinnati

Carlo Giannasca

Carlo Giannasca is a multi-award winning graphic and environmental designer who today is a partner at globally recognized Frost*collective where he is Head of Urbanite, one of Australia’s foremost authorities on brand in the built environment.

During his career spanning 30 years he has fostered highly respected creative partnerships with architects, interior-designers, builders and developers to deliver major branding, strategic signage and wayfinding schemes for the public and private sectors.

Carlo Giannasca, Frost*collective
Frost*Collective
Sydney

Rob Hawse

Rob Hawse is founder and CEO of CRAFTED, the marketing agency for the well-crafted. Hawse changed the name of the company from Hawse Design to CRAFTED in 2013 to reflect the point of view that is at the foundation of his business.

Rob Hawse, CRAFTED
Crafted
Charlotte

Erin Williams

Erin Williams' diverse background includes experience in architecture, design research and strategy, and information design. A systems thinker at heart, Erin always wants to know how things fit into the bigger picture of a sign system, a client's identity, the city, or a cultural movement. As director of the EGD team at Rios Clementi Hale Studios, this versatility enables her to toggle easily between the big picture and the details of execution, delivering strong systems for users and clients.

Erin Williams
ERW Design
Los Angeles

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