Hospitality

John Emshwiller

John Emshwiller is co-chair of the Los Angeles Chapter.

John Emshwiller is a Senior Associate and Design Director with more than 19 years of professional brand design experience. He dedicates himself to providing clients with authentic designs and strategies that when completed are impactful and consistent with company’s visual identity.

John Emshwiller, Gensler
Gensler
Los Angeles

Mvix

Based in Sterling, VA, Mvix provides content-rich digital signage, video wall, and interactive signage solutions that optimize the customer experience, improve efficiency and reduce operating costs.

Our turnkey visual communication solutions challenge our clients to rethink how they communicate and engage with their audiences. They turn browsers into customers and employees into brand ambassadors all while enhancing brand awareness. And we manage it all, from strategy to activation to signature support.

Michael Freimuth

Michael Freimuth is the co-founder and creative director of Franklyn, a boutique creative and technology firm based in Brooklyn. A graduate of the Rhode Island School of Design, Michael is an award-winning creative director whose work has been recognized by myriad industry organizations including the AIGA, Art Directors Club, the Society of Publication Designers, Print and Communication Arts magazines.

Michael Freimuth, Franklyn
Franklyn
Brooklyn, NY

Jessica Kaising

Jessica Kaising is a Graphic Designer at BHDP, an award-winning international architectural firm with offices in Cincinnati and Columbus, Ohio and Raleigh, N.C.. She received a Bachelor of Science (BS), Graphic Communication Design from the University of Cincinnati.

Previously, Jessica Kaising was an Hospitality Environmental Graphic Design Intern at FRCH Design Worldwide. There, she designed in the hospitality studio on projects that included environmental brand building, renderings and elevation drawings, 3D modeling, design and shop drawings, and installation plans.

BHDP
Cincinnati

Adrian Levin

Adrian Levin is a principal with Levin Silbert, an international design firm specializing in branding and communications for architectural environments and public spaces.

With a background in architecture from his native Buenos Aires and communication design in New York, Adrian Levin has more than 25 years of professional experience in visual communications and branding programs for architectural environments.

Adrian Levin, Levin Silbert
Levin Silbert Company
New York

Alison Richings

Alison Richings is Wayfinding Design Director of Endpoint.

For Alison Richings, wayfinding is her vocation. She has always been fascinated by human behaviour – why we make the decisions we do, how the environment impacts on that, and how we can make things better for all concerned. When you get that right, it can be hugely rewarding. No more so than in the field of Health, which is where she started in wayfinding. Alison was part of the team that researched and wrote the national NHS guidelines on wayfinding.

Alison Richings, Endpoint
Endpoint
London

Peter Krikhaar

Peter Krikhaar is Managing Director of Endpoint in Dubai. As an experienced brand expert, he is passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. Peter has a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.

Peter Krikhaar, Endpoint
Endpoint
Dubai

Michael Burch

Michael J. Burch is the General Manager and a Principal at ScottAG, and has been with ScottAG on a full time basis since 1991. He has performed nearly every function within the company, and now manages the business and oversees large projects in sales, design, and production. Michael's education and experience in planning and architecture give him an ideal background for the projects ScottAG undertakes. He has managed many regional mall renovations, historic renovation projects, and large institutional projects.

Michael Burch, Scott AG
Scott AG
Santa Rosa, CA

Mike McCarthy

Mike McCarthy is the 2021 SEGD Treasurer/Secretary and a member of the 2021 SEGD Board and Vice President at DCL in Boston.

Mike received a dual degree from the University of Massachusetts Dartmouth, where he double majored in Mechanical Engineering and Visual Art.

Mike McCarthy, Design Communications LTD
DCL
Boston

Marc Rifkin

Marc Rifkin is a Digital Signage Designer/Developer at Scala located in the Los Angeles area. He has 20+ years developing innovative creative interactive media for advertising, information and educational applications. Marc specializes in Digital Signage using Scala software. Marc has been with Scala over 25 years, participating in services, support and training as well as product design and marketing. Prior to Scala, Marc was a multimedia consultant for various companies in the technology, advertising and educational industries.

Marc Rifkin, Scala
Scala
Los Angeles

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