Hospitality

Todd Mayfield

Todd Mayfield is the President and cofounder of Axia Creative. He has over 30 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from Hawaii to the Caribbean and parts of Canada.

Mayfield

Michael Summers

Michael Summers is an environmental graphic designer with Gresham Smith and Partners, Nashville. Prior to joining Gresham Smith in 2008, he ran his own graphic design and illustration studio for more than 11 years. He also worked for 8 years as a senior graphic designer for hotel, resort, entertainment, and media company Gaylord Entertainment.

Michael Summers, Gresham Smith & Partners
Nashville

City Creek Environmental Graphics and Wayfinding

Salt Lake Rising

Art, landmarks, and signage elements give City Creek, Salt Lake City's new downtown mixed-use community, a unique sense of place. 

When Brigham Young led the pioneers of the Church of Jesus Christ of Latter-day Saints from Missouri west to their new home in Utah in 1847, the Mormon founders settled along a mountain creek that flowed past what is now the center of Salt Lake City.

Oasis of the Seas Digital Wayfinding

All Hands on Tech

Royal Caribbean cruises ahead with its biggest ship ever and an interactive wayfinding system that’s making waves.

The cruise ship industry has come a long way in the last few decades. While retirees dominated the passenger population 40 years ago, today’s cruises are family affairs, with guests from ages 8 to 80 and a strong international quotient. To keep the all-important repeat customers coming back for more, cruise ships are upping the ante with offerings akin to floating amusement parks.

Hard Rock Cafe Interactive Exhibits

A Piece of the Rock

Hard Rock’s interactive displays put guests in touch with the magic of rock ’n’ roll.

It may have Cafe or Hotel in the name, but Hard Rock is as much a museum as it is restaurant, hotel, or casino. Its vast memorabilia collection chronicles the history and legacy of rock ’n’ roll, from Eric Clapton’s red Fender Lead II guitar to Jim Morrison’s ripped leather pants. Its more than 72,000 pieces of rock ’n’ roll history are divided among 161 locations worldwide, giving guests in each city just glimpses of the complete collection.

National Harbor

On the Waterfront

With the help of environmental graphics, urban design, and public art, National Harbor makes a lasting mark on a blighted stretch of the Potomac.

Think of Washington, D.C., and iconic landmarks such as the Washington Monument and the White House likely come to mind. So when developer Milton Peterson of The Peterson Companies bought a barren 300-acre parcel on the banks of the Potomac just south of these historic architectural giants, he envisioned a classic rather than trendy mixed-use development that would look like it had always been there.

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