Honor

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.

Mauk Design

NY & NJ Airports

Honor Award
NY & NJ Airports, Port Authority of New York and New Jersey, Bureau Mijksenaar, Chermayeff & Geismar

Wayfinding System for New York and New Jersey Airports. The three airports of John F. Kennedy, Newark Liberty, and LaGuardia operate separately, as do all individual terminals.

Bureau Mijksenaar, Chermayeff & Geismar (initial programming and implementation for Terminal 4)

Family Voices/Austin

Honor Award, Lot with a Little
Family Voices/Austin, Community Architexts, BJ Krivanek Art+Design

Community Architexts, a non-profit arts organization, developed and implemented a public design program within the depressed commercial district along Chicago Avenue in the Austin neighborhood of Chicago. The program was intended to collect and articulate the collective public voice of the largely invisible community of mothers, daughters, and caregivers in this inner city neighborhood.

BJ Krivanek Art+Design

Alesari

Honor Award
Alesari, Kent State University, Zak Kruszynski, David Roll, Kayne Toukonen

The Alesari project originated with a senior/graduate-level special topics environmental design course at Kent State University. Design students in David Middleton's class teamed with architecture students from the Illinois Institute of Technology and real estate MBA students from The DePaul Real Estate Center in Chicago. Teams of students from each of the three schools worked together in several interdisciplinary groups during the 15-week course, via weekly videoconferences and two in-person group meetings at IIT.

Zak Kruszynski, David Roll, Kayne Toukonen

Arizona Cardinals Stadium

Honor Award
Arizona Cardinals Stadium, Arizona Sports & Tourism Authority, Pentagram, Entro Communications

In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.

Pentagram, Entro Communications

Los Angeles Metro

Honor Award
Los Angeles Metro, Metro Design Studio

After spending decades and billions of dollars developing a commuter bus and light rail system for the sprawling Los Angeles region, the Metropolitan Transit Authority needed to create a comprehensive identity system for it.

Metro assembled an in-house design team to brand the system and develop signage and wayfinding guidelines, identification for rail and bus stations, fleet graphics, image advertising, web site, timetables and maps, bus passes and brochures, merchandising and other materials.

Metro Design Studio

National World War I Museum

Honor Award
National World War I Museum, Liberty Memorial Association, Ralph Appelbaum Associates

In 2002, the Liberty Memorial Associated charged Ralph Appelbaum Associates with creating a museum that, like the memorial itself, would honor those who served in World War I in defense of liberty and country. The new National World War I Museum at Liberty Memorial in Kansas City, MO, chronicles one of the nation's central epics, one that brought the United States onto the world stage.

Ralph Appelbaum Associates

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