Honor

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony Computer Entertainment, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery.

Mauk Design

Universal City

Honor Award
Universal City, Selbert Perkins

Selbert Perkins developed environmental communications master plans for these two landmark theme park locations. These comprehensive master plans include the design, management and development of a dynamic system of environmental communications for periphery roadways, gateways, internal roadways, "the world's largest parking structure," pedestrian and bicycle pathways, waterways systems, construction phase graphics and back-of-house systems. Site features include themed attractions, five hotels, recreation facilities, offices and parking facilities.

Witnesses

Honor Award
Witnesses, Chicago Department of Cultural Affairs, Community Architexts

This multidisciplinary site activation involved the projection of large-scale texts from and on to two buildings that face each other on Chicago Avenue. These dynamic, historic billboards suggest a dialogue between factions in the community: elderly survivors of the 1932-33 Ukrainian Famine (Us) and outsiders such as Soviet Officials and recent Latino immigrants (Them) represented by the voices of Soviet propaganda and local Chicago schoolchildren.

Community Architexts

CompUSA

Honor Award
CompUSA, Apple Computer, marchFirst (formerly US Web/CKS), Eight Inc.

Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.

marchFirst (formerly US Web/CKS), Eight Inc.

The Endurance

Honor Award
The Endurance, American Museum of Natural History, AMNH Exhibition Department

The Endurance: Shackleton's Legendary Antarctic Expedition

The Endurance: Shackleton's Legendary Antarctic Expedition was the most comprehensive presentation ever mounted to describe the epic story of the 1914 expedition led by Sir Ernest Shackleton on the ship Endurance.

AMNH Exhibition Department

Hancock Park

Honor Award
Hancock Park, Los Angeles County Museum of Art, George C. Page Museum, Sussman/Prejza & Company

Hancock Park is home to both the Los Angeles County Museum of Art and Page Museum of La Brea Discoveries. Containing natural tar pits and fossils, the park is a natural historic site where both science and art are combined. To enhance the social and aesthetic values of the park, landscaping, environmental design, lighting and architecture all came together to create a rejuvenated place. The new environmental design expands beyond traditional identification and wayfinding signage.

Sussman/Prejza & Company

Levi's Mothership Exhibit

Honor Award
Levi's Mothership Exhibit, Foote, Cone and Belding, Mauk Design

The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.

Mauk Design

Tiles of the Ocean

Honor Award
Tiles of the Ocean, Parque EXPO 98, Chermayeff & Geismar

The Tiles of the Oceans is a monolithic wall of 54,000 classic blue and white tiles hand made in Portugal. The mural, six stories high and 240-feet-long, weaves through the interior and exterior of the Lisbon Aquarium, inviting people inside to cue up for the main exhibit. The images were first scanned on the computer and then pixilated. They are created from 64 geometric tile designs, each a percentage value of dark to light in 10 degree increments. Thirty different creatures from each of the world's oceans were selected to co-habitate this one space.

Chermayeff & Geismar

50 Years of TV and More

Honor Award
50 Years of TV and More, Ralph Appelbaum Associates

Celebrating 50 years of TV in Brazil and exploring viewer relationships with the medium in an environment that symbolizes and refers to the nature of media itself, this exhibit is completely media-driven, responds to the historic building, and can stand up to high projected attendance. The project uses the building as a canvas for the subject matter; it takes themes of reflection, windows, and visual perception and uses pools, portholes, and projections to symbolize the abstract themes.

Ralph Appelbaum Associates

Brooklyn Academy of Music Signage

Honor Award
Brooklyn Academy of Music Signage, Pentagram

The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.

Pentagram

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