Holmes Wood

Lucy Holmes' Sketchbook

Lucy Holmes' Sketchbook

As part of a generation that left college without touching a computer, perhaps I am different… There is a computer on my desk, but I mainly use it for e-mail. My key tools remain a box of pens/pencils and a roll of tracing paper. For me, sketching is free thinking. It doesn’t have to look great, it doesn’t have to be anything, it just becomes a visual stream of thoughts.

For the Fun of It: 8 Ways to Add Play to Branded Environments

Cornell University Stocking Hall

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Alex Wood

Alex Wood, Wayfinding Director, started working life on the shop floor of one of the UK’s leading sign companies, Wood and Wood, learning how signs are made. She eventually became their Commercial Director responsible for implementing sign schemes for many clients including Canary Wharf and the Royal Parks. Alex then decided to set up a design company specifically to work independently with clients to help create, design and implement successful wayfinding, sign design and information graphic solutions.

Alex Wood, Partner Holmes Wood
London, UK

Lucy Holmes

Lucy Holmes is a member of the 2018 SEGD Board and owner of Lucy Holmes Design in London.

Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.

Photograph of Lucy Holmes, Lucy Holmes Design
Lucy Holmes, SEGD eg Magazine Design Sketches
Lucy Holmes Design
London, UK

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