HOK

HOK

The Experience Design group at HOK celebrates the culture and the people that make spaces unique. Together with our clients and architectural partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality. And we recommend a variety of media platforms —seamlessly integrated with interiors and architecture—and intentionally selected for the most effective engagement, flow and impact.

SEGD VOICES Design Smackdown 2021: Ultimately, Everybody Wins

SEGD VOICES Design Smackdown 2021: Ultimately, Everybody Wins

Save the date for Design Smackdown, SEGD edition!

Join us on September 23 from 6:30 to 8:00 pm (US Eastern Time) for Design Smackdown 2021, sponsored by Designtex, In this virtual live event, designer contestants will team up and compete for the best design solutions in under 40 minutes (think SEGD Design Improv meets “Chopped”). Each of the four teams will present their solutions to a virtual audience of SEGD members and Jurors who will then vote for their favorite concept.

There will be SEGD trivia and prizes!

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Read Time: 4 minutes
By Jeff Lancaster, Eric Linebarger, Emily Payne, Peter Sloan
Now that working remotely is largely the norm and no longer the exception, what do our new workplaces look like? And how can experiential designers help companies and organizations maintain a vibrant workplace culture and a strong brand identity, both in the office and at home? The experiential designers at HOK lay out some possibilities.

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