Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son
Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.
The consultant began the project with an in-depth analysis of the needs of patients, visitors, and the staff that serve them. The understanding cultivated during this intense analysis phase led to the development of a strategy that called for the creation of a unified and highly recognizable system to address the needs of users at every possible point of contact.
A visit to the hospital is disconcerting for everyone, but for the non-English speaker it can be frightening. Hillier Architecture developed a sign standards manual, made up of two volumes and a supplement. The system includes signage and printed wayfinding materials.
If healthcare is considered as a journey, then why not provide tools to support all phases of the process, from the time an appointment is made, through to leaving the scheduled procedure? In fact, why not measure how the visitor experiences navigating the facility and use the findings to guide the priorities of a phased implementation plan? Lankenau Hospital agreed with this cutting-edge approach and undertook a program of pre-arrival destination cards, wayfinding guides, exterior and interior signage, and volunteer training.
Universally recognized graphic symbols, such as those used to delineate parking spaces and other facilities for individuals who are physically handicapped, can be an effective tool for communicating important information to individuals with Limited English Proficiency (LEP). The aim of this project was to design a set of graphic symbols that would be easily understood and, ultimately could be universally recognized for use in health care environments to aid LEP visitors.