Healthcare

Ronald Shakespear

2008 SEGD Fellow

Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son

Headshot of Ronald Shakespear, Desigño Shakespear, SEGD Fellow
Ronald Shakespear
Buenos Aires, Argentina

Mark VanderKlipp

Mark is the founder of Conduct Experience.

Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.

Corbin Design
Michigan

Rich Burns

1987 SEGD Fellow and Past President 1979-1986

Richard guided the growth of the GNU Group through its first two decades. He now serves as a senior adviser and project participant in brand development, marketing strategy and design.

Rich Burns, Founder, GNU Group, 1987 SEGD Fellow, SEGD President 1979-1986
GNU Group
San Francisco

M.D. Anderson Access System

Honor Award
M.D. Anderson Access System, The University of Texas M. D. Anderson Cancer Center, fd2s

The consultant began the project with an in-depth analysis of the needs of patients, visitors, and the staff that serve them. The understanding cultivated during this intense analysis phase led to the development of a strategy that called for the creation of a unified and highly recognizable system to address the needs of users at every possible point of contact.

fd2s, inc.

Lankenau Hospital Wayfinding System

Honor Award
Lankenau Hospital Wayfinding System, Main Line Health - Lankenau Hospital, AGS, ex;it

If healthcare is considered as a journey, then why not provide tools to support all phases of the process, from the time an appointment is made, through to leaving the scheduled procedure? In fact, why not measure how the visitor experiences navigating the facility and use the findings to guide the priorities of a phased implementation plan? Lankenau Hospital agreed with this cutting-edge approach and undertook a program of pre-arrival destination cards, wayfinding guides, exterior and interior signage, and volunteer training.

AGS, ex;it

Symbol Usage in Health Care

Special Mention Award
Symbol Usage in Health Care, Hablamos Juntos, an initiative of the Robert Wood Johnson Foundation, JRC Design

Universally recognized graphic symbols, such as those used to delineate parking spaces and other facilities for individuals who are physically handicapped, can be an effective tool for communicating important information to individuals with Limited English Proficiency (LEP). The aim of this project was to design a set of graphic symbols that would be easily understood and, ultimately could be universally recognized for use in health care environments to aid LEP visitors.

 

JRC Design

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