Nortel Networks, a wireless telecommunications company, asked for an innovative atmosphere in their R&D facility in Calgary. Located in the Canadian Rockies, the environmental graphics combined wireless imagery and wordplay with a site contextual "outdoorism" that dominated the location's culture, especially the younger tech industry workers employed at this campus.
The 94-year old Monsanto Company wanted to shed its image as giant chemical maker and re-engineer itself as a kinder, gentler "Life Sciences" start-up. It was the task of the designers to create a thematic scheme that would allow an effective design solution of essential elements such as visibility, legibility, and flexibility, all without compromising creativity. The goal was to create a wayfinding communication system that would give information to others and get people where they want to go while presenting a meaningful interpretation of identity.