Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools.

Taylor Loutsis is a founding partner of Studio Loutsis, a Brooklyn-based graphic design studio where he leads a wide range of projects from packaging to large-scale brand identity and experience systems. Prior to founding Studio Loutsis, he was part of design teams at 2x4 and Pentagram, where he specialized in transcending the boundaries of visual graphics and architecture. Taylor also draws from a wealth of experience from studios based in Singapore, Germany and San Francisco.

An experienced wayfinding consultant, Sam Coultrip has contributed to some of the world’s most innovative wayfinding projects including WalkNYC, The Met in New York, the cities of Vancouver & Cleveland, and Masdar City, an eco-city in the Middle East.

Now based in Toronto, he collaborates with world-leading wayfinding companies including Applied Wayfinding, Living Map and most recently Pam Wayfinding.

Due to a diverse career and education, I have worked on distinctive projects and have served as an educator at several academic institutions. After studying fine art and design at the undergraduate level, I continued to study art direction, graphic design, and photography, which led to a profession in design and visual communication. I have spent the last 13 years working on information and interaction design projects.

Helen Riegle is the Founder and Principal of HER Design and serves as the creative director for all projects. Founded in 2006, HER Design is a Boston-based design house specializing in interpretive exhibition design, identity, and print.