Graphic Design

Sascha Lobe

Founded by Sascha Lobe in 1999, L2M3 Communication Design is a primarily graphic design studio with high standards of form and content. Sascha Lobe’s agency handles signage systems and graphic design for exhibitions in addition to traditional tasks: such as developing corporate brands and designing printed matter.

Photograph of Sascha Lobe
Stuttgart, Germany

Tim Kobe

Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989. Today Eight Inc. has offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore, and Beijing and is a leader in innovation and branded experience, working with companies such as Apple, Virgin Atlantic Airways, Nike, Coke, Knoll, and Citibank. Eight Inc. received the top award for the architectural competition “High Density on the High Ground” and was selected to represent the United States at the Architecture Bienniale in Venice, Italy.

Photograph of Tim Kobe
San Francisco, CA

Vince Frost

Vince Frost is Chairman and Creative Director for Frost* Design, an internationally focused creative ideas studio of 30 people based in Sydney, Australia. In the early 1990s, Vince became Pentagram London’s youngest Associate Director, before setting up his own London studio for Frost* Design. In 2004, lured by the lifestyle, he made the move to Sydney.

Photograph of Vince Frost
Frost*Collective
Sydney, Australia

Tim Smith

Tim Smith is the environmental graphic design team leader at BHDP Architecture, Cincinnati. Formerly, he was principal and creative director of Tim Smith Design. He has held vice-president and director level positions at some of the largest design firms in the United States, including FRCH Design Worldwide, RPA (now Fitch), marchFIRST, and LPK. He has served as president of the AIGA Cincinnati chapter and the Columbus Society of Communicating Arts (CSCA) as well as vice president of Art Center Dayton.

Photograph of Tim Smith
Cincinnati, OH

Kelley Deal

Kelley Deal is a Co-chair for the Charlotte Chapter.

Environmental Graphic Designer. Will travel. Gladly.

I'm an environmental graphic designer in Charlotte by way of the Midwest, with a background in both interior architecture and graphic design.

Kelley Bozarth, Little
Charlotte, NC

KNOWHERE: Finding Ways to Teach Wayfinding

Samantha Perkins
Miami University (Ohio)

ABSTRACT
Breadcrumbs. Wayfinding, an amazing tool, deals with providing navigational “breadcrumbs” to travelers, helping them find their way between locations. Speaking the language of space, information, shape, and form, wayfinding addresses the communication of information within the realms of graphic design, architecture and interior design. But sometimes problems in clear communication arise, especially when the behavioral aspects of human navigation are overlooked. Luckily, we can address these issues early... Assuming we rethink the current wayfinding education model, and teach beyond the book.

By considering issues of navigation behavior, we can establish a wayfinding education model that seeks to help explain the how and the why behind navigation, regardless of the ultimate where. But how do we teach behavior and context in the static environment of a standard classroom? KNOWHERE, an immersive education model designed to teach wayfinding in a more hands-on manner, uses graphic design to establish educational events that communicate ideas of design elements in an immersive context and environment. Through the use of exhibit design and mobile studio equipment, the KNOWHERE model pulls students out of their chairs and immerses them in the world of wayfinding in ways that encourage exploration and creative analysis.

Bridging EGD: Introducing Communities to the Potentials of Environmental Graphic Design

Justin Molloy
The University of Oklahoma

ABSTRACT
This paper discusses the potential for environmental graphic design (EGD) in emergent and small communities where both EGD and the value of design are unknown. When designers arrive in a community for the first time, they tend to notice things other people do not. Things like how information and experiences are integrated into a cityscape or neighborhood, or how a vision of a community shapes the delivery of their identity or message. When I arrived in Oklahoma nearly a year ago, I was told that there were huge opportunities for design to make an impact. Designers in Oklahoma are aware of what could be possible, but “the bridge” to make design a community focus had to date not been completed. Leaders in these communities have not been connected to the full potential that design offers. Without this knowledge base, the users of these communities do not understand what design is. A common misunderstanding that complicates matters is that design is equated as marketing. Design is mistakenly understood as the way to “dress things up” or make something “eye catching.” The incomplete part of “the bridge” is the notion that design can be a transformative mechanism that goes beyond the surface, and has the capacity to change the way we experience our present moment and envision our future.

Gabriel Gallina

Gabriel Gallina is an Architect and Urbanist, holds an MBA in Marketing from Fundação Getulio Vargas (FGV), Brazil, and is currently a Master's Degree candidate at Universidade do Vale do Rio dos Sinos (UNISINOS) Design Program, Brazil. His research interests include retail design strategies, wayfinding, creative cities and user experience.

Gabriel Gallina, SCENO
None
Rio De Janario, Brazil

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