Georgia

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Donut King

Honor Award
Donut King, Lorenc Design

To market Donut King to investors, its founder and Lorenc Design incorporated the new prototype design of this store into the marketing package. The ceiling, menu board, posters, floor and layout establish brand identity for each new shop, and are accompanied by such motifs as the donut-shaped chairs and small tables adorned with daily fresh flowers. The yellow-striped canopy above the serving area would reference the early morning sun. Everything else builds on this upbeat feeling.

Lorenc Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony Computer Entertainment, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery.

Mauk Design

The Home Depot - The Legend

Merit Award
The Home Depot - The Legend, Caribiner International

Caribiner International was challenged with bringing the Home Depot brand, history, business, culture, and community involvement to life in a museum/learning center. The result was a 2,500-square-foot interactive museum divided into five dynamic zones, built entirely of Home Depot materials. Visitors physically travel deeper into the colorful Home Depot experience and brand, even as they learn specifics about the company and its history.

Caribiner International

Teknion Atlanta Showroom

Merit Award
Teknion Atlanta Showroom, Vanderbyl Design

In planning the design of the showroom for Teknion, a manufacturer of contract systems furniture, the challenge was to remedy the physical limitations imposed on the space. The solution was to create an entrance compelling enough to draw visitors down a twenty-foot long corridor to the soaring 17-foot tall showroom beyond – taking a negative and expanding upon it. Horizontal linear fiberglass fluted panels were clad to the expansive corridor and pendant-hung oversized lamps accentuate the length of the hall.

Vanderbyl Design

Invesco Headquarters

Merit Award
Invesco Headquarters, Invesco, Gensler

Invesco, a global investment management company based in Atlanta, approached Gensler with a design challenge to create work environments for their new 177,000-sq.-ft., LEED-Silver-certified headquarters space.

The environments needed to be not only beautiful places to work, but also sophisticated communication vehicles for the Invesco brand.

Gensler

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