Georgia

Delta Air Lines Flight Museum Exhibit

Delta Flight Museum

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

In two vintage hangars next door to Atlanta’s Hartsfield-Jackson International Airport, Delta Air Llnes relives its journey from a crop-dusting operation founded in Macon, Georgia, to one of the world’s largest commercial air carriers.

The Delta Flight Museum opened in October 2014 at the company’s corporate headquarters with an exhibit designed by Lorenc+Yoo Design (Atlanta), in collaboration with S&W Architects.

Ponce City Market Environmental Graphics and Placemaking

Ponce Upon a Time

Ponce City Market will resurrect a storied Sears Roebuck & Co. building and create a vibrant urban centerpiece for Atlanta. Environmental graphics and signage will help tell its story. Explore this and other dynamic Atlanta projects at the 2014 SEGD Conference in Atlanta June 5-7!

When Travel + Leisure magazine recently released its list of the World’s Coolest New Tourist Attractions, Atlanta’s Ponce City Market made the list even though it’s still under construction.

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Donut King

Honor Award
Donut King, Lorenc Design

To market Donut King to investors, its founder and Lorenc Design incorporated the new prototype design of this store into the marketing package. The ceiling, menu board, posters, floor and layout establish brand identity for each new shop, and are accompanied by such motifs as the donut-shaped chairs and small tables adorned with daily fresh flowers. The yellow-striped canopy above the serving area would reference the early morning sun. Everything else builds on this upbeat feeling.

Lorenc Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony Computer Entertainment, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery.

Mauk Design

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