Designed as an exhibition space to market one of New Jersey's tallest buildings, the Newport Tower Marketing Center's purpose was to help potential tenants visualize what they could achieve within the space.
Commissioned by Merchandise Mart to design an exhibit in the main lobby of NeoCon East, the Gensler team explored using design as a way to highlight the opportunities and responsibilities that today’s designers have to plan for tomorrow.
For a commission, DropShop manages the customer experience around an eBay auction, from photography through shipping. The overall objective is a retail presence that communicates the startup company's function and identity, while making a strong dramatic statement. All aspects of the design program, including website, architecture, corporate identity, etc., work holistically to establish a strong brand. The identity, graphics, and color palette are simple, clear, and bright. This communicates a friendly, non-intimidating, yet compelling message.
How does one use a structural form to display a singular idea and express it in multiple ways? Eureka! A simple, illuminating light bulb reminds us that each design starts with an idea. This exhibition celebrates the best designs of 2005; producing the event took the creativity of a team that understands inspiration.
Invesco, a global investment management company based in Atlanta, approached Gensler with a design challenge to create work environments for their new 177,000-sq.-ft., LEED-Silver-certified headquarters space.
The environments needed to be not only beautiful places to work, but also sophisticated communication vehicles for the Invesco brand.
Before beginning the design of Wilson Sporting Goods’ headquarters, the Gensler team undertook an extensive analysis of the company’s existing workplace, studying the way employees interact, how they feel in their space, and how the work flows. The goals were to align with the energy and teamwork common to all sports, and promote creativity and innovation in all departments. The renovated office reflects the passion of its employees, increases recruitment and retention, and educates visitors about the Wilson brand.
Situated on the plaza to the east of the new Los Angeles Police Administration Building, the Memorial for Fallen Officers is a wall of brass and light that marks a transition between the plaza’s formal and informal spaces. From a distance, the 32-ft.-long, 12-ft.-high memorial appears as a solid wall of lit brass. As visitors approach, it becomes evident that the wall is, in fact, a vast assemblage of precision-cut brass plates with custom-drawn letterforms spelling out the names of 202 LAPD officers killed in the line of duty.
While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.
The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.
At Olson, connection is all that counts. For creativity to become contagious, it must first be human. Slated to be the largest advertising agency in Minneapolis, the rapidly expanding Olson enlisted Gensler to interpret its strategies for a design solution structured on Olson Brand Anthropology. Olson secured 125,000 square feet within Minneapolis’s historic Ford Center building, and the design team was tasked with allowing the industrial character to shine through.