GDAP 2011

VeloCity

Merit Award
VeloCity, University of Washington, Erin Williams

VeloCity is a comprehensive system for helping convey information about bicycling resources to potential riders. Created by Erin Williams as her MFA thesis project in Visual Communication Design at the University of Washington, it focuses on urban bicycle commuting and uses the city of Seattle as a case study to test design and sociological conclusions.

Erin Williams

Water Formula

Merit Award
Water Formula, EPAL (Portuguese Water Company), P-06 Atelier

P-06 Atelier’s wayfinding design project for the new EPAL Central Laboratory (the Portuguese Water Company), was developed in partnership with the architect Gonçalo Byrne. The building contains two upper floors of laboratories, as well as a parking level.

P-06 Atelier

X exhibition

Merit Award
X exhibition, Shenzhen Graphic Design Association, SenseTeam

X exhibition is an international juried graphic design exhibition, located in the loft of a creative park in Shenzhen, China. Commissioned to create a graphic identity for the show that could take the form of semi-permanent promotional installations placed around the city prior to the event, SenseTeam (Shenzhen) was inspired by the idea of spreading the creative energy and electricity of the exhibition and its young, up-and-coming designers.

SenseTeam

Chanel Media Installation

Jury Award
Chanel Media Installation, Chanel, Apologue

Inspired by Karl Lagerfeld’s new urban architecture and graffiti campaign, expressed in his downtown New York photographs, Chanel’s new SoHo store was wrapped with a “Wall of Light” as part of a three-day celebration of the city and the launch of the new Chanel store design in New York City.

Apologue (Los Angeles) designed a porous 140-ft.-wide by 10-ft.-high, L-shaped LED canvas and hired United Visual Artists (London) to collaborate on developing generative animations for Lagerfeld’s urban photography.

Apologue

JWT Headquarters

Jury Award
JWT Headquarters, JWT/Clive Wilkinson Architects, EGG Office

JWT, the international advertising firm formerly known as J. Walter Thompson, needed a comprehensive signage and graphics program for its recently renovated headquarters in midtown Manhattan. The most notable challenge was to create an easily navigable signage system for a space that takes up five floors and includes more than 100 public spaces. The system also needed to tie in seamlessly with the design of the new space, and to create unique identities for each floor and department.

EGG Office

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