A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.
What could be more universal than the language of pointing hands? That was the premise of two separate “Hand to Hand” wayfinding/art installations, one staged in an old building in Madrid’s city center and the other held as part of Barcelona’s ExpoHogar, a biannual fair of interior design and decoration.
Located in Inden, Germany, next to the A4, one of Europe’s busiest motorways, the Indemann Observation Tower is a popular tourist attraction featuring three observation decks that provide visitors with breathtaking views of the region. Designers created the sculpture to resemble a primitive robot extending its arm to point out the area’s evolving landscape.
Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.
Lisbon’s new Orient Museum opened in 2008 in a former warehouse. P-06 Atelier developed the museum’s corporate identity, communication display system, and wayfinding system and supports, in addition to a chromatic study of the building, the opening campaign (press, TV, and outdoors), and all communication products including books, tickets, and merchandising.
On September 13, 2008, Sagmeister Inc. began the installation of a mural on Waagdragerhof Square in Amsterdam. Over the course of eight days and with the help of more than 100 volunteers, 250,000 euro-cent coins were sorted into four different shades and carefully placed over this 300-sq.-meter area to spell out the sentence:
“Obsessions make my life worse and my work better.”
After completion, the coins were left free and unguarded for the public to interact with.
The Arriscar o Real (Risking Reality) exhibition at the Berardo Collection Museum in Lisbon focuses on various artists who have explored the mimesis (imitation) of reality and transformed this question into a paradox. Divided into three sections with corresponding spaces, the exhibition explores the meaning of the real and figurative in space. Rather than relying solely on an interpretive approach, R2 Design used three-dimensional typography to intervene directly in the 3,000-sq.-meter space.
RTKL Associates’ new 60,000-sq.-ft. Washington, D.C., office—seeking LEED-Platinum certification—is an example of next-generation sustainable corporate interiors. RTKL’s goal was to create a workplace that reflects its collaborative culture and commitment to environmental stewardship.
Business software company SAP America’s new U.S. headquarters in Newtown Square, Pa., is also its first “green” building. ex;it was commissioned to create an “understated” wayfinding system for visitors and employees, including those who work on the campus and those visiting from other locations worldwide.