GDAP 2010

Grey Group

Merit Award
Grey Group, Pentagram

A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.

Pentagram Design

Hand to Hand

Merit Award
Hand to Hand, PRINT IT!, María de Ros, Daniel Loewe

What could be more universal than the language of pointing hands? That was the premise of two separate “Hand to Hand” wayfinding/art installations, one staged in an old building in Madrid’s city center and the other held as part of Barcelona’s ExpoHogar, a biannual fair of interior design and decoration.

María de Ros, Daniel Loewe

Indemann Observation Tower

Merit Award
Indemann Observation Tower, GWS, Maurer United Architects

Located in Inden, Germany, next to the A4, one of Europe’s busiest motorways, the Indemann Observation Tower is a popular tourist attraction featuring three observation decks that provide visitors with breathtaking views of the region. Designers created the sculpture to resemble a primitive robot extending its arm to point out the area’s evolving landscape.

Maurer United Architects

Mad Mex Fresh Mexican Grill

Merit Award
Mad Mex Fresh Mexican Grill, Holy Cow! Design & Advertising

Mad Mex Fresh Mexican Grill operates in five locations in Sydney, Australia, offering the fresh tastes and bold flavors of Mexico and Southern California to a far-off continent.

Holy Cow! Design & Advertising developed the brand and visual identity for the chain, together with a range of promotional and operational collateral that conveys the unique visual identity.

Environmental graphics communicate the brand values to diners and create a dynamic aesthetic and a consistent ambience in each restaurant.

Holy Cow! Design & Advertising

Metro Opposites Campaign

Merit Award
Metro Opposites Campaign, Los Angeles County Metropolitan Transportation Authority, Metro Creative Services

Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.

Metro Creative Services

Museu Fundação Oriente

Merit Award
Museu Fundação Oriente, JLCG Arquitecto, P-06 Atelier

Lisbon’s new Orient Museum opened in 2008 in a former warehouse. P-06 Atelier developed the museum’s corporate identity, communication display system, and wayfinding system and supports, in addition to a chromatic study of the building, the opening campaign (press, TV, and outdoors), and all communication products including books, tickets, and merchandising.

P-06 Atelier

Obsessions Make My Life Worse and My Work Better

Merit Award
Obsessions Make My Life Worse and My Work Better, Experimenta/Urban Play, Sagmeister Inc.

On September 13, 2008, Sagmeister Inc. began the installation of a mural on Waagdragerhof Square in Amsterdam. Over the course of eight days and with the help of more than 100 volunteers, 250,000 euro-cent coins were sorted into four different shades and carefully placed over this 300-sq.-meter area to spell out the sentence:

“Obsessions make my life worse and my work better.”

After completion, the coins were left free and unguarded for the public to interact with.

Sagmeister Inc.

Risking Reality

Merit Award
Risking Reality, Berardo Collection Museum, R2 Design

The Arriscar o Real (Risking Reality) exhibition at the Berardo Collection Museum in Lisbon focuses on various artists who have explored the mimesis (imitation) of reality and transformed this question into a paradox. Divided into three sections with corresponding spaces, the exhibition explores the meaning of the real and figurative in space. Rather than relying solely on an interpretive approach, R2 Design used three-dimensional typography to intervene directly in the 3,000-sq.-meter space.

R2 Design

RTKL Office

Merit Award
RTKL Office, RTKL Associates

RTKL Associates’ new 60,000-sq.-ft. Washington, D.C., office—seeking LEED-Platinum certification—is an example of next-generation sustainable corporate interiors. RTKL’s goal was to create a workplace that reflects its collaborative culture and commitment to environmental stewardship.

RTKL Associates

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