"Uniquely Grand, Totally Central" is the slogan for the newly renovated Grand Central Terminal. A crossroads for New Yorkers and visitors alike, the terminal is a major public transportation juncture, a renowned New York landmark and a successful retail destination. Two Twelve created two wayfinding maps for this grand space. With the retail directory, the challenge was to design a map that would highlight all of the Terminal's special features and its rich history.
Caribiner International was challenged with bringing the Home Depot brand, history, business, culture, and community involvement to life in a museum/learning center. The result was a 2,500-square-foot interactive museum divided into five dynamic zones, built entirely of Home Depot materials. Visitors physically travel deeper into the colorful Home Depot experience and brand, even as they learn specifics about the company and its history.
Morla Design created the total brand identity for Levi's Original Spin including logo development, store design, consumer brochures and all point-of-purchase collateral. Designed to appeal to a 15-24 year old audience, Levi's Original Spin is based on the consumer as the creator of their own jeans. Store design and brochure layouts enhance the spirit of individuality with black and white photographs of "personalities" that illustrate the various style options.
This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers "From Pompeii to Pop Art." The theme references one of Michael Graves' decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the "experience" of attending the event. The intention was to create more than a static museum show.
With Michael Jordan, restaurateurs Peter and Penny Glazier opened a new restaurant overlooking the main concourse at Grand Central Terminal. A series of screen walls define different areas and mediate between the scale of the terminal and that of the restaurant. A tall curved, wood wall, crowned with a dramatically lit metal leaf cornice, is inspired by the Beaux Arts design of the terminal, and separates the large dining room from a smaller private dining area.
On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content.
The challenge was to create a unique thematic pedestrian and vehicular signage/wayfinding program for Nike's one million-square-foot expansion. The interior graphics program is specific to each building. Wayfinding and identity elements incorporate photoetched images of the athletes after whom each particular building is named. The signage program reflects the architecture through the use of similar shapes and finishes. Further expression of architecture is achieved through layering and the use of custom forms.
The Nike Campus Expansion included a 1,500-car parking garage to accommodate the increased employee capacity. Dubbed "The Park," theming focused on famous sports venues, one venue dedicated to each level. Veiling structure is a translucent digital mural depicting all venues and the famous athletes who played there. This theming approach is carried into the elevator lobbies and vehicle directional signage, where it functions to enhance wayfinding. Part of "The Park" includes theming for the inter-campus bus system.
Thinking Caps teamed with Westcor Partners to bring a new concept to one of their retail mall properties in Phoenix, Arizona. At Paradise Valley Mall, Paradise Valley Hospital is the sponsorship partner with Westcor for this children's play area. Thinking Caps developed an overall theme that compliments the larger community message of Paradise Valley Hospital; "A Recipe for a Healthy Me." The court features a collection of huge soft play objects, all representing five healthy lifestyle choices for kids: fresh air, exercise, good food, education and rest.
The aim of this project was to remind the public in the Pasadena School District about the many improvement projects underway in local schools. Many of these improvements were indoors and not visible to passersby. Designed to be attention-getting, these signs were installed for 90 days to identify 40 school construction sites. The signs feature a "transparent" design to see through to the school, and were fabricated using low-tech materials on an extremely modest budget of $400 each.