Read Time: 6 minutes
On November 10, 2021, the US Supreme Court will hear oral arguments in a case that has implications for the SEGD community. City of Austin v. Reagan Advertising considers whether regulation of billboards violates the First Amendment rights of advertising companies. SEGD past board president, Paula Rees (principal of Foreseer), provides some context behind the case and how its outcome is likely to affect all of us.

Read Time: 12 minutes
In keeping with our commitment to our diversity, equity, accessibility and inclusion (DEAI) goals, SEGD’s Racial Justice committee hired Angie Brice Thomas of Brice Consulting Group LLC as consultant and coach for the “hard and heart work” of anti-racism training. We believe that creating a more diverse membership within the organization—and more diverse workplaces within the design community— leads to greater innovation and offers both social and economic benefits. (For reference, take a look at some of the recent DEI studies by McKinsey & Company.) SEGD sat down with Angie to learn more about the “Anti-Racism, Diversity, Equity, Access and Inclusion Engagement Plan” for SEGD. Angie’s work with the organization began in August of 2021 and will continue through March of 2023. Here’s what she has to say about her philosophy, experience, and approach as a DEAI practitioner.

Read Time: 3 minutes

How do large organizations maintain consistency of brand standards across multiple locations? Often, they don’t. That’s when experiential designers step-in to create design guidelines and graphics toolkits to ensure uniformity across venues, while still allowing flexibility to express the individual identity of each location. Read on to learn how guidelines and toolkits add value by strengthening brand identity for clients.

Read Time: 4 minutes
SEGD member firm Dimensional Innovations is collaborating with the University of Pittsburgh to renovate Pitt’s athletic facilities using updated and refreshed brand elements—logos, colors, and uniforms—designed by Nike. Read on to learn more about the challenges and successes of this multi-year project to modernize Pitt’s sports venues while maintaining collegiate traditions.

Read Time: 3 minutes
​​​​​​​When navigating through airports, travelers want to quickly find their gate—or baggage area or exit—and then be off! In their new book, Airport Wayfinding, SEGD members Heike Nehl and Sibylle Schlaich reveal how designers of wayfinding signage help passengers navigate the complexities of modern airports, and in the process, help reduce their stress. Along the way, the authors also explore how airport graphics express the identities of place, culture, and even the spirit of flight.