Read Time: 4 minutes
“Retail brands no longer win customers solely on badge value. Instead, they must connect emotionally, creating brand advocates,” contends SEGD member and contributing writer, Marcos Terenzio. But how to do this? Marcos writes about his recent collaboration with luxury retailer, Canada Goose, and how his firm, iGotcha, delivered integrated brand experiences to connect, captivate, and inspire customers with the company’s new footwear line.