Feature Article

International African American Museum: An Update

The International African American Museum

Read Time: 4 minutes
In March 2021, SEGD posted an article about the International African American Museum (IAAM) currently under construction in Charleston, South Carolina. SEGD recently spoke with the museum’s exhibition designers at Ralph Appelbaum Associates (RAA) to learn what types of experiences they are creating for the project. Here’s an update on the project and a glimpse of what to expect. 

Local Projects Talks with HBO: Greenwood Rising

Local Projects Talks with HBO: Greenwood Rising

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In honor of the six-month anniversary of the new Greenwood Rising Black Wall Street History Center—and in recognition of Black History Month—SEGD member firm Local Projects is releasing a never-before-seen panel discussion between the creators of HBO’s Watchmen and the designers of the Greenwood Rising exhibitions. Read on to learn how you can view this talk, virtually, beginning February 24. 

SEGD: A Resource for Black History Experiences

National Museum of African American Music

Read Time: 1 minute
Black History Month is here! And SEGD is a great resource for information about exceptional experience design projects featuring Black History themes. SEGD members can access past articles and event videos covering a range of African American history topics, including the work of design studios and cultural organizations who help illuminate these sometimes “untold histories” to the public. Below are links to some previous SEGD articles—and get ready to see new Black History articles featured throughout February 2022!

Illuminating Ancient Art with 21st Century Technologies "Revealing Krishna: Journey to Cambodia’s Sacred Mountain"

Illuminating Ancient Art with 21st Century Technologies Revealing Krishna: Journey to Cambodia’s Sacred Mountain

Read Time: 5 minutes
How do curators and experiential designers reveal the hidden stories behind centuries old Cambodian artworks for modern-day audiences? A bold new exhibition at the Cleveland Museum of Art brings together ancient artifacts with immersive digital technologies to illuminate the histories of these enigmatic sculptures including their journeys over the past 150 years.

Beyond Multisensory: Pushing the Boundaries of Immersive Design

Beyond Multisensory: Pushing the Boundaries of Immersive Design

Read Time: 5 minutes
Many museums have long described themselves as “multisensory” by including interactives that visitors can touch, see and hear. But immersive exhibitions go further by magnifying, multiplying or sometimes isolating powerful human sensory experiences. In this essay, SEGD contributor Joseph Wisne (Roto) describes how these superstar attractions go beyond multisensory to become “supersensory.”

2021 Q4 CEO Update: Energized, Evolving and Experience Focused

2022 Q1 SEGD CEO Update

Read Time: 4 minutes
Happy New Year to our SEGD community!
As we turn off our holiday “away” messages and begin to scribe new 2022 “to-do” lists, let’s take a brief moment here to look back and celebrate all that we accomplished in 2021, despite its numerous challenges. We ended last year on a high note, coming off our first in-person SEGD Conference in Philadelphia after a two-year hiatus. Despite our distance, one thing continues to rise to the top about SEGD: our organization is filled with impassioned hearts, minds and creative excellence! Energized from reconnecting and the inspiring content shared, we embark on the new year, set to expand our outreach, programming and impact.

Wildlife Explorers Basecamp: Engaging Young Minds at the San Diego Zoo

Wildlife Explorers Basecamp

Read Time: 5 minutes
How can designers combine the physical and the digital to create seamless visitor experiences within a zoo environment? SEGD member firm Ideum faced this challenge in designing the new Wildlife Explorers Basecamp at the renowned San Diego Zoo. Designed specifically with kids in mind, Ideum and the San Diego Zoo combined technology-driven interactives and immersive environments with more traditional animal displays to engage visitors both emotionally and intellectually.

Canada Goose: Brand Experiences Captivate Customers

Canada Goose: Brand Experiences Captivate Customers

Read Time: 4 minutes

“Retail brands no longer win customers solely on badge value. Instead, they must connect emotionally, creating brand advocates,” contends SEGD member and contributing writer, Marcos Terenzio. But how to do this? Marcos writes about his recent collaboration with luxury retailer, Canada Goose, and how his firm, iGotcha, delivered integrated brand experiences to connect, captivate, and inspire customers with the company’s new footwear line.

Floating Robots: Artificial Intelligence on Display at the Tate

Floating Robots: Artificial Intelligence on Display at the Tate

Read Time: 2 minutes
Boundaries separating “what is human” from “what is machine” seem to be dissipating in our age of increasing artificial intelligence. How do these blurring lines currently affect the work of designers, especially within the context of immersive and interactive experiences? A new art installation at the Tate Modern explores one possibility where floating machines interact with themselves, humans and the museum environment.

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