Feature Article

Scent—The Next Narrative?

Scent—The Next Narrative?

We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like? It’s one of our most acute senses as a human being—we can detect one trillion differing scents and can readily recognize about 10,000. We know that scent is the strongest trigger for memory, yet olfaction is sometimes ignored when developing experiences. Why?

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