Feature Article

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

University of South Australia, Adelaide, Signage

University of South Australia 250

Higher Calling

Emerystudio designs signs for the dramatic new “front door” of the University of South Australia.

The Hawke Building, named after former Australian prime minister Robert James Lee Hawke, is the new “front door” of the University of South Australia in Adelaide, one of the country’s top universities. It houses not only the university chancellor’s offices, but the Anne & Gordon Samstung Museum of Art and the Bob Hawke Prime Ministerial Library and Centre.

Drive By Installation

Night time photo of Drive By in LA by Electroland

Car Talk

Electroland’s LED installation comments on Los Angeles’ love affair with cars and movies.

Los Angeles is known for its obsessions, most notably with cars and movies. Drive By, a 240-ft.-long by 6-ft.-high LED installation in North Hollywood, brings the two together in a dynamic piece of public art that responds to traffic levels and recreates great moments from classic Hollywood films.

NeoCon East Sustainability Exhibit

Beauty of the Waste

Gensler’s Baltimore team reveals the ironic beauty of a resource we routinely squander.

When the Merchandise Mart asked Gensler’s Baltimore office to create a sustainability-focused experience for NeoCon East, Jim Camp and his team took it personally.

The exhibit’s goal was to promote dialogue around sustainability and offer visitors a point of pause and inspiration in the generic Baltimore Convention Center lobby before they entered NeoCon.

The New York Times Building Facade

Making Headlines

At the Renzo Piano-designed New York Times Building, Pentagram melds signage, architecture, and brand identity for Times Squares’ founding tenant.

When Pentagram was brought on to conceive the façade identity for The New York Times Building, it was obvious that signage should be integrated with the building’s innovative brise soleil, a curtain wall of white ceramic rods designed to control light and heat intake.

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