Feature Article

Place or Advertising? The Supreme Court’s Decision

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Read Time: 5 minutes
​​​​​​​On November 10, 2021, the US Supreme Court heard oral arguments on City of Austin v. Reagan Advertising to consider whether government regulation of billboards violates the First Amendment rights of advertising companies. In a 6-3 decision issued on April 21, the Court rejected Reagan Advertising’s argument and upheld the City of Austin’s right to regulate “off premise” signage.. In a follow-up to her opinion piece from November 2021, SEGD past Board President Paula Rees (Principal, Foreseer) provides analysis of the Court’s judgment.

SEGD Members Design “Experiences” for the Museum of the Future

SEGD Members Design “Experiences” for the Museum of the Future

Read Time: 6 minutes
Touted as “an icon for a new age,” Dubai’s new Museum of the Future is a marvel of structural engineering and architectural design. Its elliptical form, monumental size, and striking calligraphy-covered façade stand out against the more anonymous backdrop of the city’s motor freeways and urban highrises. Inside, there are no collections of objects on display. Rather, the museum boasts five floors of interactive exhibition spaces where visitors are encouraged to “see, touch and shape our shared future.” Two SEGD member firms—Jason Bruges Studio (London) and Atelier Brückner (Stuttgart and Seoul)—took on the challenge of interpreting and presenting the “future” by designing two very different experiences for two different audiences. 

Sharing an Artistic Life: Lisa Congdon in Portland

Lisa Congdon

Read Time: 2 Minutes
​​​​​​​Running June 16-18, the 2022 SEGD Conference Experience in Portland, Oregon, is only eight weeks away! Sessions and tours will focus on the importance of community placemaking while exploring themes of sustainability, inclusive design practices and experience design excellence. Portland native Lisa Congdon will be one of the many exciting guest speakers at the conference. Learn more about Lisa and her creative career below—and plan your trip to Portland today!

SEGD at SXSW: Three Views

SXSW

Read Time: 6 minutes
One big reason people join SEGD is for the many networking opportunities it provides — including roundtables, seminars and conferences — where SEGD members can share what they’ve learned at major events across the country and the world. One such event is Austin’s annual SXSW experience. In this article, three SEGD members — Leslie Wolke (Mapwell Studio), Genell Hoechstetter (Meow Wolf) and Jemma Radick (IA Interior Architects) — share their take-aways from the 2022 SXSW conference held this past March 11-20. 

(And, of course, what would SXSW be without its celebrity appearances and sightings—and the occasional kiss-and-tell moments these brushes with fame might provide? Right, Leslie Wolke? Oh my! Read on to learn more!)

2022 SEGD Conference Experience Portland: Community, Creativity and Resonance

2022 SEGD Conference Experience Portland: Community, Creativity and Resonance

Read Time: 4 minutes

A gathering of interdisciplinary thought leaders in Portland, Oregon to share inspiration, strategies and ideas that are designed to enhance the human experience.

WASHINGTON, DC—The 2022 SEGD Conference Experience Portland will convene creative luminaries exploring the themes of the community, sustainability, inclusive design practice and design excellence. The Conference promises three inspirational days of experiential design programming from renowned keynotes to curated experiences in Portland, Oregon, June 16-18.

Goo Goo Clusters: Make Your Own Candy!

Goo Goo Clusters: Make Your Own Candy!

Read Time: 2 minutes
Using live action, animation and creative technologies, SEGD member firm Fivestone Studios (Nashville, TN) specializes in creating touchscreens and digital interactives for businesses and organizations. One of their latest projects allows touchscreen users to custom-make their own candy (yum!) inside Nashville’s preeminent confectionary: the Goo Goo Chocolate Company. Read on to discover how Fivestone collaborated with other design firms to integrate a fun digital interactive into a larger “Willy Wonka-esque” experience.

Defining Museums: Five Essays by SEGD Members

Defining Museums: Five Essays by SEGD Members

Read Time: 13 minutes

What exactly is a museum? This is the question that the International Council of Museums (ICOM) is asking its 45,000 members. As a worldwide organization of museum professionals, ICOM plays an important role in supporting professional networks, establishing museum standards, promoting cultural heritage, and raising public awareness of museum missions.

Currently, ICOM is working to create a formal definition of “museum”—a highly controversial topic. The list of potential definitions has been narrowed to five, and a vote will determine the final definition.

The following five essays represent the opinions of SEGD members on the pros and cons of ICOM’s proposed definitions.

Emerging Professional SEGD Members: Benefitting from Mentorship

Emerging Professional SEGD Members: Benefitting from Mentorship

Read Time: 6 minutes
SEGD is wrapping up “Membership March” by introducing you to some of our emerging professional members: college interns and recent graduates who are just beginning their careers in the field of experiential graphic design. Get to know Shraddha Bedmutha, Colleen Connolly, Bhawika Mishra, Angella Osinde, Helen Shaw, and Claudia Tinta. Learn how they are benefitting from SEGD membership—and maybe be inspired to mentor other up-and-coming designers at your own firm.

Women Making History: Cynthia Jones Parks

Women Making History: Cynthia Jones Parks

Read Time: 8 minutes

In honor of Women’s History Month, SEGD is sharing stories about “women you need to know” in experiential graphic design. Next up is Cynthia Jones Parks, President and CEO of Jones Worley Design, an Atlanta-based marketing, communications, and experiential design firm which Cynthia founded in 1990. SEGD contributor Franck Mercurio interviews Cynthia about her career and the challenges—and rewards—of running a successful woman-owned and minority-owned business.
 

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