Feature Article

Graphic Life: Michael Gericke, Celebrating Places, Telling Stories and Making Symbols

Graphic Life: Michael Gericke, Celebrating Places, Telling Stories and Making Stories

Read Time: 3 minutes
Images Publishing releases a new book featuring the work of graphic designer Michael Gericke, celebrating his 35+ year career at Pentagram. Michael will be a keynote speaker, sharing his book and approach to his work at the SEGD 2021 Wayfinding + Placemaking virtual conference this month on June 23rd & 24th.

A Tribute to Al Salm

A Tribute to Al Salm

Read Time: 3 minutes
SEGD and the museum exhibition community lost a dedicated advocate for excellence in design and fabrication this past month, Al Salm. Al served as president of CREO Exhibits, a division of CREO Industrial Arts, a custom fabricator located outside Seattle, Washington. As the division’s leader, Al was responsible for facilitating exhibit-related projects for museums, cultural centers, zoos and aquariums. Al Salm (1968–2021) a well-loved and much respected member of the SEGD passed away on May 5, 2021 after a long battle with cancer.

Rina Alfonso: Studio Aorta Founder and New SEGD Member

Rina Alfonso Osawa

Read Time: 7 minutes
How many SEGD members also have black belts in Kendo? At least one! Meet Rina Alfonso, the fourth and final new member to be interviewed for SEGD’s Membership Month. Rina is the founder and creative director of Studio Aorta, a woman-and-minority owned creative studio based in Washington, DC. Contributing writer Franck Mercurio spoke with Rina to learn more about the challenges—and rewards—of starting a new design business.

Yann Follain: Singapore Designer and New SEGD Member

Yann Follain: Singapore Designer and New SEGD Member

Read time: 6 minutes
Although headquartered in the United States, SEGD is an international organization with over 1,500 members representing 35 different countries. To recognize and celebrate this diversity, SEGD is highlighting some of our new international members including Yann Follain of the design firm WY-TO. Originally from France, Yann currently makes his home in Singapore, where his clients include Singapore’s National Gallery. SEGD contributor, Franck Mercurio, interviews Yann to learn more about the Singapore design scene.

Lindsay Jonker: Real Estate Developer and New SEGD Member

Lindsay Jonker: Real Estate Developer and New SEGD Member

Read Time: 6 minutes
Would you be surprised to learn that not all SEGD members are experience designers? Many come from other fields, such as real estate development and management. In recognition and celebration of May Membership Month, contributing writer Franck Mercurio interviews Lindsay Jonker, a new SEGD member, and an associate principal at DaVinci Development Collaborative. Read why Lindsay, a former architect and current real estate developer, decided to become an SEGD member.

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Read Time: 4 minutes
By Jeff Lancaster, Eric Linebarger, Emily Payne, Peter Sloan
Now that working remotely is largely the norm and no longer the exception, what do our new workplaces look like? And how can experiential designers help companies and organizations maintain a vibrant workplace culture and a strong brand identity, both in the office and at home? The experiential designers at HOK lay out some possibilities.

Moose Knuckles: Integrated Brand Experience

Moose Knuckles: Integrated Brand Experience

Read Time: 5 minutes
Moose Knuckles: Integrated Brand Experience, By Marcos Terenzio of iGotcha
In an era of infinite online choices, disruptions in shopping behavior, and a post-pandemic reality for brick-and-mortar retail, brand loyalty is dying. As brands begin stepping up their game to win back customer advocacy and attract customers back into retail stores, expectations are rising, and attention spans are virtually non-existent.

The Chromaphone: A New Landmark Transforms a Corporate Office Tower

The Chromaphone: A New Landmark Transforms a Corporate Office Tower

Read Time: 3 minutes
How do you transform a corporate office building into a destination place? That was the challenge presented to ESI Design. The firm’s novel solutions include a modern-day interactive clock tower (“The Chromaphone”) and design features which connect interior and exterior spaces, creating an inviting experience for both tenants and visitors.

Hello and a Sustainability Message from new SEGD Seattle Co-Chair, Peter Muller

Hello and a Sustainability Message from new SEGD Seattle Co-Chair, Peter Muller

Read Time: 3 minutes
Hello SEGD community and thank you so much for welcoming me into my new role as Co-Chair for the Seattle chapter, alongside and in partnership with such a talented and intelligent cohort of design professionals. I am so excited for the opportunity to further SEGD’s mission to educate, inspire, and connect with the local multidisciplinary community of designers here in the Pacific Northwest. In honor of Earth Day this year, and as a way to help introduce myself to you all, I wanted to share a little bit about how our firm, Gensler, and specifically its Brand (EGD & Signage) practice area, has been assembling, planning, and designing for a resilient, carbon-free future in the face of today’s climate crisis.

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