Feature Article

Philly Transit: New Wayfinding Master Plan

Philly Transit: New Wayfinding Master Plan

Read Time: 2 minutes
​​​​​​​Philadelphia’s rapid transit network moves thousands of people each day across the southeast region of Pennsylvania. SEGD member firm Entro recently played a major role in designing the network’s new wayfinding master plan. Anna Crider, SEGD Board President and Principal at ENTRO, will present this project on Thursday, November 4, at the 2021 SEGD Conference Experience in Philadelphia. Join us!

Zoo Knoxville: Amphibian and Reptile Conservation Campus

Zoo Knoxville: Amphibian and Reptile Conservation Campus

Read Time: 5 minutes
​​​​​​​Snakes and lizards and toads! Oh my! How can a zoo engage its visitors in the wonders of herpetofauna (amphibians and reptiles) when there are so many negative stereotypes circulating about these cool creatures? SEGD member firm Dimensional Innovations partnered with Zoo Knoxville to design and create the new Clayton Family Amphibian and Reptile Conservation Campus (ARCC) to counter peoples’ fears and help them learn about the important roles these species play in the Earth’s ecosystems.

Meow Wolf: Spontaneity at Scale

Meow Wolf's Convergence Station

Read Time: 2 minutes
​​​​​​​Having begun as an informal, structureless arts collective in Santa Fe in 2008, Meow Wolf has grown to become a leading creative organization pushing the boundaries of immersive art while creating positive social impact through its business practices. Learn how the firm has accomplished this by attending the 2021 SEGD Conference Experience (Philadelphia, November 4-6) where leaders from Meow Wolf will discuss the challenges of evolving a creative practice at scale.

Place or Advertising? Supreme Court to Decide

Illustration © James Porto

Read Time: 6 minutes
On November 10, 2021, the US Supreme Court will hear oral arguments in a case that has implications for the SEGD community. City of Austin v. Reagan Advertising considers whether regulation of billboards violates the First Amendment rights of advertising companies. SEGD past board president, Paula Rees (principal of Foreseer), provides some context behind the case and how its outcome is likely to affect all of us.

Swarm Intelligence: Designing with 1000 Eyes

Swarm Intelligence: Designing with 1000 Eyes

Read Time: 3 minutes
​​​​​​​Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.

Our Commitment: Anti-racism Training at SEGD

Our Commitment: Anti-racism Training at SEGD

Read Time: 12 minutes
In keeping with our commitment to our diversity, equity, accessibility and inclusion (DEAI) goals, SEGD’s Racial Justice committee hired Angie Brice Thomas of Brice Consulting Group LLC as consultant and coach for the “hard and heart work” of anti-racism training. We believe that creating a more diverse membership within the organization—and more diverse workplaces within the design community— leads to greater innovation and offers both social and economic benefits. (For reference, take a look at some of the recent DEI studies by McKinsey & Company.) SEGD sat down with Angie to learn more about the “Anti-Racism, Diversity, Equity, Access and Inclusion Engagement Plan” for SEGD. Angie’s work with the organization began in August of 2021 and will continue through March of 2023. Here’s what she has to say about her philosophy, experience, and approach as a DEAI practitioner.

Clearstory Rebranding: One Firm’s Creative Journey

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Designing Value: Creating Consistent and Compelling Brand Experiences

Designing Value: Creating Consistent and Compelling Brand Experiences

Read Time: 3 minutes

How do large organizations maintain consistency of brand standards across multiple locations? Often, they don’t. That’s when experiential designers step-in to create design guidelines and graphics toolkits to ensure uniformity across venues, while still allowing flexibility to express the individual identity of each location. Read on to learn how guidelines and toolkits add value by strengthening brand identity for clients.

Experience The Times of Bill Cunningham

Experience The Times of Bill Cunningham

Read Time: 6 minutes
The immersive exhibition—Experience the Times of Bill Cunningham—opened to the public on September 12 during New York Fashion Week. SEGD member firm, NBBJ’s New York experience design studio, ESI Design, created the show which is based on the documentary film, The Times of Bill Cunningham (2020). SEGD sits down with filmmaker Mark Bozek (Live Rocket Studios) and Layne Braunstein (NBBJ/ESI Design) to talk about the exhibition and its famous subject: the fashion and street photographer, Bill Cunningham (1929–2016).

Hail to Pitt! Collegiate Traditions, Modern Rebrand

Hail to Pitt! Collegiate Traditions, Modern Rebrand

Read Time: 4 minutes
SEGD member firm Dimensional Innovations is collaborating with the University of Pittsburgh to renovate Pitt’s athletic facilities using updated and refreshed brand elements—logos, colors, and uniforms—designed by Nike. Read on to learn more about the challenges and successes of this multi-year project to modernize Pitt’s sports venues while maintaining collegiate traditions.

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