Expos and Fairs

Doc Johnson Exhibit

Merit Award
Doc Johnson Exhibit, Mauk Design

Doc Johnson has become the leader in their field by improving the level of product design, packaging, and the image of sexual toys. They pioneered the use of modern colors and clear shell packaging, so the challenge was to convey the client in a way that separated them from the sleaze so often seen in the industry.

Mauk Design

Formica Kitchen + Bath Industry Show 2003

Merit Award
Formica Kitchen + Bath Industry Show 2003, Formica Corporation, Kuhlmann Leavitt

A twenty-three-foot rooster asked all to Wake Up to Formica! The message was clear: Formica products still rise and shine after more than eighty years. The runways – two long counters – featured 82 different Formica surfaces including sinks. The simple runway plan was accompanied by irresistible egg-shaped lights and seating. Floating typographic walls defined the perimeter and a minimalist sculpture gallery displayed sample swatches.

Kuhlmann Leavitt

Reynolds Interbike Exhibit

Merit Award
Reynolds Interbike Exhibit, Reynolds Composites, Mauk Design

This design distilled the Reynolds image into a space as simple as possible. There was nothing in the exhibit except product and brand. The back wall showed a bicycle rider riding not on a bike, but on an array of Reynolds components flying in formation, key to drawing the distinction between a component manufacturer and a bike manufacturer.

Mauk Design

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