Experiential Graphic Design

Tetra: Kinetic Sculpture

Finalist 2020
Tetra: Kinetic Sculpture

Tetra is a large-scale environmental installation permanently residing in the welcome area of Xandr, AT&T’s advertising and analytics division’s corporate office. The identity of the site was to be enduring and exude dynamic energy integral to the spirit of innovation. The form pulls inspiration from AT&T founder Alexander Graham Bell and his tetrahedral box kites.

Gore Capabilities Center

Finalist 2020
Gore Capabilities Center

W.L. Gore & Associates’ new Capabilities Center is a comprehensive and interactive spatial and interpretive experience at the company’s Newark, Delaware location. We created a world-class interactive workplace experience to share Gore’s rich history, capabilities, culture, and commitment to innovation with their partners, customers, and visitors.

The Capabilities Center includes interactive experiences including an Immersive Corridor, Advanced Materials Spiral, and Product Wall — all illustrating Gore & Associates’ dedication to improving lives throughout the world.

Taylor Street Apartments and Little Italy Branch Library

Finalist 2020
Taylor Street Apartments and Little Italy Branch Library

The Taylor Street Apartments and Little Italy Library branch is one of the city’s first co-located Chicago Housing Authority and Public Library branches. The development is sited on the corner of West Taylor and Ada Streets and includes a one-story public library branch and a multi-story mixed-income residential complex, with additional community spaces at street level. Designed to create a synergy between the two distinct programs, the building serves as a new hub for the neighborhood.

Our 10-Year Plan

Finalist 2020
Our 10-Year Plan

Every three years, New Zealand councils redesign their long-term budgets. Residents can have a say on what councils propose and their feedback is both welcome and valuable. They wanted a fast and effective way to provoke a more diverse array of submissions on the Council’s Long-term Plan and increase engagement with younger generations.

Creative and Brand (WCC)

Trailblazing Women in EGD: 2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application

2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application

Read Time: 13 minutes
SEGD is celebrating Women's History Month by honoring our female Fellows and recognizing their outstanding work. Next up is Jane Davis Doggett, a trailblazer in the design of wayfinding systems for airports—40 of them—many of which are still in use today. A 2018 SEGD Fellow, Jane speaks about her life’s work in the video presentation “Wayfinder in the Jet Age” produced for the awards ceremony at the 2018 SEGD Conference. Read her Fellow Interview from the SEGD18 Annual for more insights into her life and career.

The Center for Wooden Boats

Finalist 2020
The Center for Wooden Boats

The Center for Wooden Boats has been a beloved gathering place on Seattle’s Lake Union since 1976. The maritime non-profit's new building, the stunning Wagner Education Center, raises their visibility and all the great work they do to nurture kids and the local boat-loving community. The new donor recognition and signage system takes its cue from the building's industrial, honest material palette. When visitors take a closer look at each steel donor panel, they discover the favorite sailing waters of each donor.

Ausgrid

Finalist 2020
Ausgrid

As an established energy provider, Ausgrid sought to create a workplace environment that would be a benchmark for future ways of working. Infusing authentic indigenous representation was an important factor and embodies the company’s core values of diversity and inclusion. To align with the business’ sustainable and inclusive objectives, inspiration was taken from how energy manifests itself within nature and a story of ‘Lighting Storms across Rural Australia’ became the driving theme throughout the interior.

GroupGSA

Traxys North America Workplace

Finalist 2020
Traxys North America Workplace

A worldwide leader in the metals, minerals and mining industries, Traxys story is brought to life in their 30,000 square-foot Manhattan Headquarters. Upon arrival, guests are welcomed into the space with a digitally enabled mineral specimen display that showcases ten of the most prominent minerals for the company’s business. The scope of the project included interior architectural design, digital experience, signage & wayfinding, interiors programming, and workplace strategy.

The Ian Potter Southbank Centre (Melbourne Conservatorium of Music)

Finalist 2020
The Ian Potter Southbank Centre (Melbourne Conservatorium of Music)

The Ian Potter Southbank Centre was designed as a purpose-built home for the Melbourne Conservatorium of Music (MCM), a University of Melbourne (UoM) faculty. Among its established neighbors, MCM’s new home required a clear public identity, addressing its dual function as a public performance venue and a university teaching space. The project sought to announce a new home for Australia’s oldest and most prestigious music institution – a bold and contemporary identity for a landmark new addition to the Melbourne Arts Precinct.

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