At Olson, connection is all that counts. For creativity to become contagious, it must first be human. Slated to be the largest advertising agency in Minneapolis, the rapidly expanding Olson enlisted Gensler to interpret its strategies for a design solution structured on Olson Brand Anthropology. Olson secured 125,000 square feet within Minneapolis’s historic Ford Center building, and the design team was tasked with allowing the industrial character to shine through.

Shop Life exists at the intersection of culture and commerce. Working closely with the Tenement Museum, Potion designed an interactive counter where products tell the stories of the shops that once sold them. Shop Life is the first interactive installation ever incorporated into the historic museum.