Experiential Graphic Design

Olson

Merit Award
Olson, Gensler

At Olson, connection is all that counts. For creativity to become contagious, it must first be human. Slated to be the largest advertising agency in Minneapolis, the rapidly expanding Olson enlisted Gensler to interpret its strategies for a design solution structured on Olson Brand Anthropology. Olson secured 125,000 square feet within Minneapolis’s historic Ford Center building, and the design team was tasked with allowing the industrial character to shine through.

Gensler

Play Work Build

Merit Award
Play Work Build, National Building Museum, Rockwell Group

The National Building Museum’s exhibition PLAY.WORK.BUILD takes visitors through an investigation of the history of construction toys and block play, combining the museum’s unique architectural toy collection with the Rockwell Group’s Imagination Playground concept.

Rockwell Group

Shop Life

Merit Award
Shop Life, Tenement Museum, Potion

Shop Life exists at the intersection of culture and commerce. Working closely with the Tenement Museum, Potion designed an interactive counter where products tell the stories of the shops that once sold them. Shop Life is the first interactive installation ever incorporated into the historic museum.

Potion

From Signs to Minds

Jury Award
From Signs to Minds, Wayfinding Design and Mental Maps, Middlebury College, Michaela Skiles

How could wayfinding signage be designed to not only help people get from one place to another, but also help them learn about the layout of their environment along the way? Michaela Skiles, a student at Middlebury College (Middlebury, Vt.) investigated this question through a two-stage project of design and evaluation, completed over the course of her undergraduate geography thesis and published in the Cartographic Journal.

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