Times Square is viewed as the most dynamic urban place in the world, but fundamentally it is a collection of individual buildings with sign “spectaculars” applied to their surfaces. The design of the American Eagle Outfitters Times Square project turns this traditional notion of a "spectacular" on its head.
The goal of the Bikeway Belém project was not only to define and provide wayfinding guidance for the new 7,362-meter bike route along the river Tagus in the center of Lisbon, but to energize the diverse urban spaces that it traverses.
While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.
The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.
Docks en Seine is a new fashion and design-focused development on the Left Bank, part of ongoing urban renewal efforts in Paris’ 13th arrondissement. Architects Jakob + MacFarlane (Paris) designed an arresting green metal pipe structure that envelops an existing 1907 concrete warehouse. The warehouse serves as the project’s circulation, linking various spaces such as a fashion school, cafes, restaurants, and a bookstore.
A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.
What could be more universal than the language of pointing hands? That was the premise of two separate “Hand to Hand” wayfinding/art installations, one staged in an old building in Madrid’s city center and the other held as part of Barcelona’s ExpoHogar, a biannual fair of interior design and decoration.
Located in Inden, Germany, next to the A4, one of Europe’s busiest motorways, the Indemann Observation Tower is a popular tourist attraction featuring three observation decks that provide visitors with breathtaking views of the region. Designers created the sculpture to resemble a primitive robot extending its arm to point out the area’s evolving landscape.
Metro’s Opposites campaign, which debuted in August 2008, sought to promote Metro ridership and raise awareness of its services both directly with consumers and through business-to-business channels. Its initial goal was to increase ridership and raise awareness of Metro and its many services, which seek to improve mobility and quality of life in the region. But the overall program was also born of a strategic and timely idea.
Lisbon’s new Orient Museum opened in 2008 in a former warehouse. P-06 Atelier developed the museum’s corporate identity, communication display system, and wayfinding system and supports, in addition to a chromatic study of the building, the opening campaign (press, TV, and outdoors), and all communication products including books, tickets, and merchandising.