Experiential Graphic Design

X exhibition

Merit Award
X exhibition, Shenzhen Graphic Design Association, SenseTeam

X exhibition is an international juried graphic design exhibition, located in the loft of a creative park in Shenzhen, China. Commissioned to create a graphic identity for the show that could take the form of semi-permanent promotional installations placed around the city prior to the event, SenseTeam (Shenzhen) was inspired by the idea of spreading the creative energy and electricity of the exhibition and its young, up-and-coming designers.

SenseTeam

Chanel Media Installation

Jury Award
Chanel Media Installation, Chanel, Apologue

Inspired by Karl Lagerfeld’s new urban architecture and graffiti campaign, expressed in his downtown New York photographs, Chanel’s new SoHo store was wrapped with a “Wall of Light” as part of a three-day celebration of the city and the launch of the new Chanel store design in New York City.

Apologue (Los Angeles) designed a porous 140-ft.-wide by 10-ft.-high, L-shaped LED canvas and hired United Visual Artists (London) to collaborate on developing generative animations for Lagerfeld’s urban photography.

Apologue

Sydney Water: By The Sweat Of Their Brows

Merit Award
Sydney Water: By The Sweat Of Their Brows, Sydney Water, BrandCulture Communications

Potts Hill reservoir has supplied Sydney with its drinking water for well over 100 years, so it is of particular importance to the heritage of this public brand. The site contains the original screening chamber used to remove debris out of the upper canal. The first reservoir was built when the needs of Sydney’s population surpassed the capacity of the canal, and was a significant engineering feat at the time.

BrandCulture Communications

Think

Merit Award
 Think: An Exploration Into Making The World Better, IBM, Ralph Appelbaum Associates, SYPartners, Mirada

Think: An Exploration Into Making The World Better

A cornerstone of IBM’s centennial year celebration, THINK was a multimedia exhibition that brought to life the many ways in which people are making the world work better through innovation. It was free to the public, drawing 25,000+ diverse visitors—from CEOs to school kids—in its month-long run at NYC's Lincoln Center.

Ralph Appelbaum Associates, SYPartners, Mirada

JWT Headquarters

Jury Award
JWT Headquarters, JWT/Clive Wilkinson Architects, EGG Office

JWT, the international advertising firm formerly known as J. Walter Thompson, needed a comprehensive signage and graphics program for its recently renovated headquarters in midtown Manhattan. The most notable challenge was to create an easily navigable signage system for a space that takes up five floors and includes more than 100 public spaces. The system also needed to tie in seamlessly with the design of the new space, and to create unique identities for each floor and department.

EGG Office

For A Sweet New Year

Jury Award
For A Sweet New Year, The Jewish Museum, Cooper Joseph Studio

Although store-window design is in itself a genre, an emphasis on selling merchandise often dominates the visual theme. To celebrate the Jewish New Year at The Jewish Museum in New York, the curator wanted to use the museum’s windows as a means to celebrate (and, in a way, advertise, the Jewish New Year). She requested something playful, but reflective of the educational mission of the museum and respectful of the building’s historic façade.

Cooper Joseph Studio

Federal Center South

Honor Award
Federal Center South, U.S. General Services Administration, U.S. Army Corps of Engineers, Studio SC

To most residents of the Pacific Northwest, rivers and waterways are simply part of the fabric of the region—so omnipresent that their value and contributions to the region’s economic framework are often overlooked. For the U.S. Army Corps of Engineers, however, water is the lifeblood of its existence and estuaries are at the heart of its studies. This is reflected in the Corps’ new Seattle District headquarters, where Studio SC’s graphics program underscores the focus of the Corps’ work through a series of river-centric environmental graphics and wayfinding signage components.

Studio SC

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