Experiential Graphic Design

University of Alberta Wayfinding Master Plan

Merit Award
University of Alberta Wayfinding Master Plan, Gottschalk + Ash International, Terry Heard Designers, Verburg & Associates

Established in 1908, the University of Alberta celebrated its centennial anniversary in September 2008. The original campus master plan was developed in 1910 when the Montreal architectural firm Nobbs and Hyde was hired to design the campus and its buildings. Campus development was interrupted for many years due to World War I, the Great Depression, and World War II, and the original architectural vision was essentially lost during the post-WWII building boom.

Gottschalk + Ash International, Terry Heard Designers, Verburg & Associates

Chapultepec Park Rehabilitation Signage

Jury Award
Chapultepec Park Rehabilitation Signage, Fidelcomiso Pro-Bosque Chapultepec/Mexico City Government, Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)

The rehabilitation of Chapultepec Park in Mexico City included a new signage system to guide and inform the 15 million annual visitors to the park, one of the oldest and largest in Latin America. Design proposals were subject to the approval of forest management, private investors, project managers, users, and the government.

Grupo de Diseño Urbano (urban landscaping)/Diseño Neko (signage)

Mellon Town Residential Lobby

Jury Award
Mellon Town Residential Lobby, Gemdale Corp., One Plus Partnership

In a high-rise apartment building in Shenzhen, China, the lobby is an important buffer zone between the outside world and the interior, and also sets the tone for the design style within.

One Plus Partnership Ltd. envisioned the lobby of the Mellon Town building as a container for the spirit of Chinese culture. The lobby evokes bamboo, that ubiquitous icon of Chinese culture, with a dramatically green palette, flooring, lighting, and residents’ mailboxes. The design team also used the green/bamboo theme to stimulate thought about sustainability and green design.

One Plus Partnership Ltd.

St. Vincent de Paul Free Dining Room

Lot with a Little Award
St. Vincent de Paul Free Dining Room, Debra Nichols Design

The St. Vincent de Paul Free Dining Room in San Rafael, Calif., has offered 350 meals a day, 365 days a year, for more than 25 years. Relying on monetary donations, volunteer help, and donated food, it offers its clients a warm meal in a safe environment, augmented with basic necessities such as counseling, clothing, and emotional support.

Operating out of a run-down Gold Rush-era building, the facility had poor lighting, holes in the floor, outdated amenities, and an overall depressing environment.

Debra Nichols Design

Santa Monica Civic Center

Merit Award
Santa Monica Civic Center Parking Structure Signage, Forest City Residential West, Electroland, LLC

Santa Monica Civic Center Parking Structure Signage

The goal of Enteractive, an interactive installation located at 11th and Flower streets in downtown Los Angeles, was not only to enliven a public space and create a unique sense of place, but to create an experience that allows people to relate to architecture on a human scale.

Electroland, LLC

Universal Studios AMC Cinema Graphics

Merit Award
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted demographic would respond to. Since the majority of City Walk movie-goers are 18 to 25 years old, the design team created a visual statement that would appeal to this age group.

Sussman/Prejza & Company

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